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Asian Licensing ConferenceAsian Licensing Conference





2015 Conference Programme

Day 1 – 12 January 2015 (Monday)
10:30-11:00 Tea Reception
11:05-11:18 Opening Session

  • Ms Margaret Fong
    Executive Director of the Hong Kong Trade Development Council
  • The Honourable Rimsky Yuen Kwok-keung, SC, JP
    Secretary for Justice, Hong Kong Special Administrative Region of the People’s Republic of China
  • Mr Li Baozong
    Assistant Director-General, Department of Hong Kong, Macao and Taiwan Affairs, Ministry Culture of the People’s Republic of China
Plenary Session
11:20-12:50 Global Brands in Asia

Strong demand for branded merchandise makes Asia the hottest market for the licensing industry. Industry veterans will discuss the latest licensing trends and Asian consumer behaviour on branded merchandise. Top global brands will share their licensing strategies in the region.

  • Ms Rosalind Nowicki
    Executive Vice President, Global Sales & Retail, 20th Century Fox Consumer Products
  • Mr Kenneth Wyse 
    President of Licensing and Public Relations, PVH Corp.
  • Ms Gayle Jones
    Head of Licensing, Procter & Gamble (P&G)
  • Mr Boris Puddu
    Head of Collezione Lamborghini, Automobili Lamborghini S.p.A
Panel Chair:
  • Mr Charles Riotto
    President, International Licensing Industry Merchandisers' Association (LIMA)
13:00-14:30 Networking Luncheon
Breakout Sessions
14:45-16:15 Session 1 – Brand Extension to Fashion

Licensed fashion merchandise, including apparel, accessories and footwear, is generating the highest retail sales turnover among licensed merchandise in Asia. As a result, many global brands including automobile, character, entertainment, fashion, art and celebrity brands are branching out into fashion merchandise licensing. Seasoned professionals will share the best practice in brand extension to fashion and discuss how the fashion industry can embrace licensing opportunities.

  • Mrs Marja Kerkhof 
    Managing Director, Mercis Bv (Miffy)
  • Mr Michael Hermann
    Director of Licensing, The Andy Warhol Foundation
  • Ms Claire Gilchrist 
    Vice President, Hasbro, Asia Pacific
Panel Chair:
  • Mr Andrew Levy
    Managing Director, Licensingpages
Session 2 – Play and Learn

Character and entertainment brands remain the most popular licensing properties in Asia. Their licensed merchandises have greatly expanded from toys to other kinds of children’s merchandise in recent years. Today, many fashion items, digital games and mobile apps, electronic toys, e-learning, books, playrooms, educational centres, even birthday parties, are themed with character and entertainment brands. Industry experts will discuss the latest market trends and brand licensing opportunities in children’s merchandising.

  • Ms Susan Bolsover
    Head of Licensing and Consumer Products, Penguin Ventures - Penguin Random House
  • Mr Ryan Gagerman
    Director of Licensing, Electronics Art (EA)
  • Mr Nitin Kalra 
    Director, AI Licensing India Private Limited
Panel Chair:
  • Mr Philippe Guinaudeau
    CEO, Kidz Global
16:30-18:00 Session 3 – The Branded Lifestyle

Global brands are competing to win a bigger share of the consumer market. Licensing has become an effective strategy to extend a brand from its product origin to a diverse range of lifestyle products, services and events in fashion, interior design, cafes, hotels, beauty, sports and travel. The trend allows brands to provide customers with a unique brand experience and enables customers to closely bond with the brand. Brand experts will discuss the winning mix of lifestyle products and services, plus the successful brand strategies for expanding to non-core businesses.

  • Ms Serena Godwin 
    Vice President of Women's Fashion, Authentic Brands Group
  • Mr Nicolas Bonard
    Senior Vice President, Discovery Enterprises International and Discovery Consumer Products, Discovery Studios Group
  • Mr Hsu Hsiao-Te
    Director, Department of Cultural Creativity and Marketing, National Palace Museum
  • Mr Dan Peterson
    President, Asia / Pacific and Spalding International, Russell Brands LLC
Panel Chair:
  • Ms Cristina Angelucci
    Owner & Founder, Brands Box
  Session 4 – Licensing: Key to Retail Marketing

Retailing has expanded from storefronts to other customer contact points, including social media and internet shopping. Retailers are diversifying their promotional strategies. As a result, co-branded merchandise promotions, limited collection of cross-overs with designers and brand-centric events are becoming key marketing tools to create consumer buzz. Seasoned marketing professionals will share their successful licensee programmes and essential tips to finding appropriate brand partners.

  • Ms Marta Ballesteros 
    Licensing Area Manager, Perfetti Van Melle (Chupa Chups)
  • Mr John Carolan
    Head of Buying and Design, Sainsbury's Tu Clothing
  • Ms Jade Slater
    License and Collaboration Manager, Cotton On Group
Panel Chair:
  • Ms Kimberly A. Kociencki
    Chief Executive Officer, Society of Product Licensors Committed to Excellence (SPLiCE)



Day 2 – 13 January 2015 (Tuesday)
China Thematic Session
10:30-12:15 Unlock the Market Potentials in China

China remains the fastest-growing market for the licensing business and is tipped to eventually become one of the top licensing markets. Seasoned licensing players will discuss licensing opportunities on the mainland and how mainland private enterprises could move up the value chain by expanding their licensing business. Global brands will share their brand licensing strategies in China and the challenges that lie ahead.

  • Mr Frank Zhu
    Vice President, Oriental Dreamworks
  • Ms Ada Wu 
    Vice General Manager, Beijing Huajiang Culture Development Co., Ltd. (Honav)
  • Mr Bello Zhou
    Marketing Director, Shanghai Metersbonwe Fashion & Accessories Co., Ltd.
  • Ms Daisy Shang 
    Vice President, Fantawild Holdings Inc.
  • Mr Gary Wang Guo-yu
    Senior General Manager - Consumer Products , Animation Operation Division, Uyoung Culture & Media Co., Ltd.
Panel Chair:
  • Ms Rebecca Lo
    Council Member, Licensing Executives Society China (Hong Kong Sub-Chapter)
The Licensing Workshops
14:00-15:30 Workshop 1 – Basics to License Out Your Brands

The workshop will introduce the licensing model and concept. It will also discuss major legal issues and best-business practice related to licensing. Hands-on advice, including how to craft a licensing programme, will teach participants how to start their licensing business with ease.

  • Ms Marilu Corpus
    Chief Executive Officer, Click! Licensing Asia, Inc.
  • Dr Raymond Choy
    Founder & President, Toy2R
  • Ms Anita Leung, Chair (2013-14)
    Licensing Executives Society China (Hong Kong Sub-Chapter)
Panel Chair:
  • Mr Tony Bugg
    Managing Director, Bugg Toys and Licensing
  Workshop 2 – Licensee Guide for Manufacturers and Retailers

Licensing has become one of the most powerful business strategies for manufacturers and retailers to move up the value chain and expand their product/services portfolios. Licensing agents and successful licensees will discuss the advantages of using licensing, sourcing tactics and how to acquire suitable brands, as well as the key to successful licensee operations and legal protection for licensees.

  • Ms Lisa Reiner 
    Managing Director, Europe & Asia Pacific, Beanstalk
  • Ms Elise Tsui
    Founder & CEO, Glamm Holdings Ltd.
  • Mr Danny Cheung
    CEO & Head of Licensing, Smiley Asia Pacific
Panel Chair:
  • Ms Francesca Ash
    Publisher & Editor-in-Chief, Total Licensing



Information updated as of 21 Oct 2014


* The above programme is subject to change without prior notice.