2015 Conference Programme
|Day 1 – 12 January 2015 (Monday)|
|11:15-12:50||Global Brands in Asia
Strong demand for branded merchandise makes Asia the hottest market for the licensing industry. Industry veterans will discuss the latest licensing trends and Asian consumer behaviour on branded merchandise. Top global brands will share their licensing strategies in the region.
|14:45-16:15||Session 1 – Brand Extension to Fashion
Licensed fashion merchandise, including apparel, accessories and footwear, is generating the highest retail sales turnover among licensed merchandise in Asia. As a result, many global brands including automobile, character, entertainment, fashion, art and celebrity brands, are branching out into fashion merchandise licensing.
|Session 2 – Play and Learn
Character and entertainment brands remain the most popular licensing properties in Asia. Their licensed merchandises have greatly expanded from toys to other kinds of children’s merchandise in recent years. Today, many fashion items, digital games and mobile apps, electronic toys, e-learning, books, playrooms, educational centres, even birthday parties, are themed with character and entertainment brands.
|16:30-18:00||Session 3 – The Branded Lifestyle
Global brands are competing to win a bigger share of the consumer market. Licensing has become an effective strategy to extend a brand from its product origin to a diverse range of lifestyle products, services and events in fashion, interior design, cafes, hotels, beauty, sports and travel. The trend allows brands to provide customers with a unique brand experience and enables customers to closely bond with the brand.
|Session 4 – Licensing: Key to Retail Marketing
Retailing has expanded from storefronts to other customer contact points, including social media and Internet shopping. Retailers are diversifying their promotional strategies. As a result, co-branded merchandise promotions, limited collection of cross-overs with designers and brand-centric events are becoming key marketing tools to create consumer buzz.
|Day 2 – 13 January 2015 (Tuesday)|
|China Thematic Session|
|10:30-12:00||Unlock the Market Potentials in China
China remains the fastest-growing market for the licensing business and is tipped to eventually become one of the top licensing markets.
|The Licensing Workshops|
|14:00-15:30||Workshop 1 – Basics to License Out Your Brands
The workshop will introduce the licensing model and concept. It will also discuss major legal issues and best-business practice related to licensing. Hands-on advice, including how to craft a licensing programme, will teach participants how to start their licensing business with ease.
|Workshop 2 – Licensee Guide for Manufacturers and Retailers
Licensing has become one of the most powerful business strategies for manufacturers and retailers to move up the value chain and expand their product/services portfolios.
|Consultation Session for potential licensors and licensees|
|16:00-17:30||Consultation from licensing and legal professionals|
Information updated as of 21 Oct 2014
* The above programme is subject to change without prior notice.