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Asian Licensing ConferenceAsian Licensing Conference

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Conference Programme

Day 1 : 9 January 2017 (Monday)
09:00-09:30 Tea Reception & Registration
Meeting Room N201
Opening Session

Mr Benjamin Chau
Acting Executive Director, Hong Kong Trade Development Council

The Hon. Gregory So Kam-leung, GBS, JP
Secretary for Commerce and Economic Development, Hong Kong Special Administrative Region of the People’s Republic of China

Mr Li Jiangang
Deputy Director General, Department of Hong Kong, Macao and Taiwan Affairs, Ministry of Culture of the People’s Republic of China

Plenary Session
Meeting Room N201

Plenary Session (I)
Brand Licensing in the Digital Era

Technology and innovations permeate daily life, leading to the rise of digital and gaming brands as well as the prevalence of the Internet, mobile and new media. This compelling global market trend has been reinforced by bold governmental support in Asia. China’s 13th Five-Year plan, in particular, which places great emphasis on the development of technology and innovation, will greatly impact licensing players tapping Asian markets.

In this Plenary Session, fast-growing digital, entertainment and gaming brands will share their winning licensing strategies that extend their virtual success to the physical marketplace. Established global brands will also discuss the revolutionary licensing shift toward gamification and digitisation, building up a new market of dedicated social communities and brand followers.

Panel Chair:
Mr Charles Riotto
President, International Licensing Industry Merchandisers' Association (LIMA)

Mr Alex Lambeek
Chief Commercial Officer & Executive Vice President Consumer Products, Rovio Entertainment Limited

Mr Makoto Asanuma
Managing Director, BANDAI NAMCO Entertainment Inc.

Mr Don Anderson
Head of Kids & Learning Partnerships
YouTube APAC

11:00-11:15 Coffee Break
Meeting Room N201

Plenary Session (II)
Digital Transformation of Licensing

Technology innovations are changing the world’s market and media landscape. Mobile-first, social community, online video, user-generated content, integrated brand experience, gamification, online-to-offline and big data analytics are some of the buzzwords from branding and marketing experts.

Join professionals from popular new media, content distribution channels and Internet platforms to learn how brands have leveraged technologies and innovations to transform and evolve, using effective licensing strategies to expand and succeed in their markets.

Panel Chair:
Mr Charles Riotto
President, International Licensing Industry Merchandisers' Association (LIMA)

Mr Ron Johnson
Executive Vice President, Consumer Products, Promotions and Recreation
Viacom International Media Networks

Ms Leigh Anne Brodsky
Executive Vice President, Discovery Global Enterprises

Mr Daniel Amos
Associate Vice President, Brand Development, Beanstalk

12:45 -14:15
Chancellor Room, Level 4
Networking Reception
Breakout Sessions
Meeting Room N201

Breakout Session (I)
Branded Experience, Branded Lifestyle

Lifestyle branding brings consumers closer to the brand by creating consumer experience, aspirations and emotional engagement to the specific values and distinct lifestyle the brand is promoting. Many brands, ranging from characters and entertainment, corporate, fashion, sports to art and culture, have made lifestyle branding their core licensing strategy for expanding into new sectors, introducing new products and services, generating new sales, increasing brand equity, launching new brands and even reaping longer term financial benefits.

In this session, brand licensing experts will share their invaluable experience and successful formulas for propelling their brand extension programme through lifestyle branding.

Panel Chair:
Ms Maura Regan
Executive Vice President, International Licensing Industry Merchandisers' Association (LIMA)

Ms Claire Pierce
Sales Director for Brand Licensing, Meredith Corporation

Mr Andrea Rossi
Managing Director, Moleskine Asia Limited

Mr Chris Xu
Managing Director, Iconix China Limited

Ms Pinky David
Vice President for Asia Pacific, 20th Century Fox Consumer Products

Meeting Room N206-8

Breakout Session (II)
Keys to Unlock the “Belt and Road” Licensing Opportunities

The Belt and Road Initiative is a national policy set out in China’s 13th Five-Year Plan, promoting trade and people connectivity. More than a type of IP-trade, licensing under the Initiative nurtures cultural exchanges and people connectivity by helping countries to export original properties that embody their unique culture, which in turn, could stimulate greater exchanges and connectivity with other countries.

In this session, global brand experts will reveal their brand licensing adaptations for winning consumers from different cultures in the Belt and Road markets, mainly in the ASEAN region. Meanwhile, brand executives of homegrown properties from Belt and Road economies will discuss how to use licensing to go international. Professional services experts will also discuss the opportunities and risks in entering emerging licensing markets in ASEAN.

Panel Chair:
Mr Steven Ekstract
Global Publisher, License! Global

Mr Neal Rudge
Partner, Pacific Licensing Studio Pte Limited

Mr Jimmy Kim
Senior Vice President of Licensing/Contents/Format, MNC Media

Mr Vladimir Gorbulya
Vice President and Head of Licensing, Animaccord Animation Studio

Mr Nick Chan, MH
Council Member & Vice Chairman of the Belt and Road Committee, The Law Society of Hong Kong

Day 2: 10 January 2017 (Tuesday)
China Thematic Session
Meeting Room N201

China’s Licensing Opportunities for Entertainment Services

The Chinese mainland is the chief growth engine behind the booming Asian licensing market. The rise of the upper-middle-class, a new tech-savvy generation and brand-conscious consumers are driving rapid growth in the mainland licensing market. As the world's second-largest movie-going market, and potentially the largest movie market in two years, China has also topped the world in online shopping, which will further boost the mainland film market.

Some of the top Hollywood movie players have set up ventures in the mainland to distribute films and licensed merchandises, while established game and entertainment players have joined the bandwagon by launching movie and licensing activities in China. Local filmmakers are also expanding their business to licensed merchandise, creating a more vibrant licensing market in the mainland.

In this thematic discussion, entertainment, broadcasting, game-producing and e-commerce players that have seen success in China will discuss licensing opportunities brought about by the growing entertainment services on the mainland.

Panel Chair:
Mr Steven Ekstract
Global Publisher, License! Global

Mr PC Xu
General Manager of Ancillary Business, Oriental DreamWorks

Mr Kelvin Hou
Deputy President, Wanda Cinemas & Chief Executive Officer, Mtime

Mr Eric Tan
Chief Executive Officer & Founder, Fifth Journey

Mr Kenneth Lau
Deputy General Manager, Huayi Brothers Brand Management Limited

The Licensing Workshops
Meeting Room N201

Workshop (I)
Operational Essentials for Licensing

This workshop will provide a basic introduction to the licensing model and its operations. Licensors and brand-owners will find useful hands-on advice to embark on or grow their licensing business. For licensees and manufacturers/retailers/traders, who are interested in using licensing to upgrade their product or services and expand their markets, the workshop will help identify potential licensors and licensing agents.

Panel Chair:
Ms Maura Regan
Executive Vice President, International Licensing Industry Merchandisers' Association (LIMA)

Ms Marilu Corpus
President & Chief Executive Officer, Click Licensing Asia, Inc.

Mr Wayne Chen
Chief Executive Officer, OMQ ZMedia Limited

Mr Stanley Yeung, JP
Chief Executive Officer, Brands United Limited

Meeting Room N206-8

Workshop (II)
IP and Legal Fundamentals for Licensing

Legal professionals and experts will cover contract establishments and exits, IP registration and protection related to licensing in Hong Kong, the Chinese mainland, and the international market, especially in emerging markets. Licensors, licensees and licensing agents will gain a thorough understanding on key legal issues, such as on exclusivity, territorial restrictions, royalty calculations, contractual period, renewal options and quality control.

Panel Chair:
Ms Anita Leung

Consultant, David Lo & Partners

Ms Charmaine Koo

Partner, Deacons

Mr Howard Tsang
Partner, Wilkinson & Grist



Information updated as of 30 Dec 2016


* The above programme is subject to change without prior notice.