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Programme

 

 

2015 Conference Programme

Day 1 – 12 January 2015 (Monday)
10:30-11:00 Tea Reception
11:00-11:15 Opening Session
Plenary Session
11:15-12:50 Global Brands in Asia

Strong demand for branded merchandise makes Asia the hottest market for the licensing industry. Industry veterans will discuss the latest licensing trends and Asian consumer behaviour on branded merchandise. Top global brands will share their licensing strategies in the region.

 
Panel Speakers:
  • Ms Rosalind Nowicki
    Executive Vice President, Global Sales & Retail, Twentieth Century Fox Consumer Products
  • Mr Kenneth L. Wyse
    President Licensing and Public Relations, PVH Corp.
  • Ms Gayle A. Jones
    Head of Licensing, The Procter & Gamble Company
Panel Chair:
  • Mr Charles Riotto
    President, International Licensing Industry Merchandisers' Association
13:00-14:30 Networking Luncheon
Breakout Sessions
14:45-16:15 Session 1 – Brand Extension to Fashion

Licensed fashion merchandise, including apparel, accessories and footwear, is generating the highest retail sales turnover among licensed merchandise in Asia. As a result, many global brands including automobile, character, entertainment, fashion, art and celebrity brands, are branching out into fashion merchandise licensing.

Seasoned professionals will share the best practice in brand extension to fashion and discuss how the fashion industry can embrace licensing opportunities.

 
Panel Speakers:
  • Ms Marja Kerkhof
    Managing Director, Mercis Bv (Miffy)
  • Mr Michael Hermann
    Director of Licensing, Andy Warhol Foundation for the Visual Arts
Panel Chair:
  • Mr Andrew Levy
    Managing Director, Licensingpages
Session 2 – Play and Learn

Character and entertainment brands remain the most popular licensing properties in Asia. Their licensed merchandises have greatly expanded from toys to other kinds of children’s merchandise in recent years. Today, many fashion items, digital games and mobile apps, electronic toys, e-learning, books, playrooms, educational centres, even birthday parties, are themed with character and entertainment brands.

Industry experts will discuss the latest market trends and brand licensing opportunities in children’s merchandising.

 
Panel Speakers:
  • Ms Susan Bolsover
    Head of Licensing and Consumer Products, Penguin UK
  • Mr Jeffrey Whalen
    Senior Vice President, International Licensing, Warner Brothers Consumer Products
16:30-18:00 Session 3 – The Branded Lifestyle

Global brands are competing to win a bigger share of the consumer market. Licensing has become an effective strategy to extend a brand from its product origin to a diverse range of lifestyle products, services and events in fashion, interior design, cafes, hotels, beauty, sports and travel. The trend allows brands to provide customers with a unique brand experience and enables customers to closely bond with the brand.

Brand experts will discuss the winning mix of lifestyle products and services, plus the successful brand strategies for expanding to non-core businesses.

 
Panel Speakers:
  • Mr James Salter
    Chairman & Chief Executive Officer, Authentic Brands Group
  • Mr Xu Xiao De
    Creative & Consumer Product Director, National Palace Museum
  Session 4 – Licensing: Key to Retail Marketing

Retailing has expanded from storefronts to other customer contact points, including social media and Internet shopping. Retailers are diversifying their promotional strategies. As a result, co-branded merchandise promotions, limited collection of cross-overs with designers and brand-centric events are becoming key marketing tools to create consumer buzz.

Seasoned marketing professionals will share their successful licensee programmes and essential tips to finding appropriate brand partners.

 
Panel Speakers:
  • Ms Marta Ballesteros
    Licensing Area Manager, Perfetti Van Melle (Chupa Chups)
  • Ms Jade Slater
    License Manager, Cotton On Group
Panel Chair:
  • Ms Kimberly Kociencki Billoni
    Chief Executive Officer, Society of Product Licensors Committed to Excellence (SPLiCE)

 

 

Day 2 – 13 January 2015 (Tuesday)
China Thematic Session
10:30-12:00 Unlock the Market Potentials in China

China remains the fastest-growing market for the licensing business and is tipped to eventually become one of the top licensing markets.

Seasoned licensing players will discuss licensing opportunities on the mainland and how mainland private enterprises could move up the value chain by expanding their licensing business. Global brands will share their brand licensing strategies in China and the challenges that lie ahead.

 
Panel Speaker:
  • Ms Shang Lin Lin
    Executive Vice President, Fantawild Holdings Inc
The Licensing Workshops
14:00-15:30 Workshop 1 – Basics to License Out Your Brands

The workshop will introduce the licensing model and concept. It will also discuss major legal issues and best-business practice related to licensing. Hands-on advice, including how to craft a licensing programme, will teach participants how to start their licensing business with ease.

 
Panel Speaker:
  • Ms Marilu Corpus
    Chief Executive Officer, CLICK! Licensing Asia, Inc.
  • Ms Anita Leung
    Chair, Licensing Executives Society China (Hong Kong Sub-Chapter)
Panel Chair:
  • Mr Tony Bugg
    Managing Director, Bugg Toys and Licensing
  Workshop 2 – Licensee Guide for Manufacturers and Retailers

Licensing has become one of the most powerful business strategies for manufacturers and retailers to move up the value chain and expand their product/services portfolios.

Licensing agents and successful licensees will discuss the advantages of using licensing, sourcing tactics and how to acquire suitable brands, as well as the key to successful licensee operations and legal protection for licensees.

 
Panel Speaker:
  • Ms Lisa Reiner
    Managing Director, Europe & Asia Pacific Beanstalk
  • Ms Elise TsuiManaging Director, Glamm Holdings Limited (NBA)
Panel Chair:
  • Ms Francesca Ash
    Editor ,Total Licensing
Consultation Session for potential licensors and licensees
16:00-17:30 Consultation from licensing and legal professionals

 

 

Information updated as of 21 Oct 2014

 

* The above programme is subject to change without prior notice.