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Asian Licensing ConferenceAsian Licensing Conference

2016 Conference Programme

Day 1 – 11 January 2016 (Monday)
10:30-11:00 Tea Reception
Opening Session
11:00-11:15 Speakers:

  • Ms Margaret Fong, Executive Director, Hong Kong Trade Development Council

  • Mr. Li Jiangang, Deputy Director General, Department of Hong Kong, Macao and Taiwan Affairs, Ministry of Culture of the People’s Republic of China

Plenary Session
11:15-12:50 The Next Wave of Licensing Opportunities in Asia

The Asian licensing market is becoming more vibrant and diversified. It is expanding thanks to the proliferation of brands and properties, ranging from entertainment, fashion, lifestyle and celebrity brands to art and culture. There is also greater accessibility to consumers across different sectors. The explosive growth of e-commerce, mobile commerce, and digital media has brought significant changes to consumer behaviour, prompting licensors and licensees to look beyond bricks-and-mortar establishments and focus on the digital landscape.

Brand experts will analyse these burning issues, predict future trends in Asia and share their strategies for embracing new opportunities while overcoming the challenges ahead.


  • Mr. Hidehiro Yokoo, Secretary-General, Intellectual Property Strategy Headquarters, Cabinet Secretariat of Japan

  • Mr. Shinichi Murata, Vice Governor, Kumamoto Prefectural Government, Japan 

  • Mr. Christian Delhaye, Managing Director, Michelin Lifestyle Limited

  • Ms. Henrietta Hurford-Jones, Director of Children’s, BBC Worldwide

  • Ms. Maura Regan, Senior Vice President and General Manager, International Media Business, Sesame Workshop 

Panel Chair:

  • Mr. Charles Riotto, President, International Licensing Industry Merchandisers' Association (LIMA) 

13:00-14:30 Networking Reception
Breakout Sessions
14:30-16:00 Session 1 – Discover Licensing Opportunities in the World of Entertainment and New Media

Opportunities to license interactive character and entertainment properties have expanded significantly in recent years. Emerging digital platforms offer licensors and licensees a range of new ways to deliver licensed interactive content directly to the consumer. At the same time, virtual IP emerging from apps and games extends to the physical world in the form of licensed merchandise, and even movies and TV series.

Meet professionals from leading game and apps developers, film studios, television networks and agencies and learn how this new era of entertainment and digital media can bring great rewards.


  • Mr. Kermid Rahman, General Manager, Consumer Products, China, The Walt Disney (China) Company Limited

  • Mr. Paul Field, Managing Director, The Wiggles 

  • Mr. Jon Hall, Global Head of Brand Licensing, Business Development, Motion Picture and Consumer, Kodak Worldwide  

  • Ms. Poman Lo, Chief Executive Officer and Founder, Century Innovative Technology

Panel Chair:

  • Mr. Philippe Guinaudeau, CEO, Kidz Global 

Session 2 – Brand Extension by Licensing to Fashion, Lifestyle, Branded Services and Beyond

Top global brands are thinking outside the box to generate excitement and strengthen the bond with consumers. Branded products, services and experiences ranging from apparel, accessories, houseware, home decoration, health and beauty, restaurants, hotels and spas, are creating a buzz everywhere.

Industry experts will discuss key licensing and collaboration strategies to take brands into different markets and new product and service categories.


  • Mr. Adam Cooper, Publisher and International Licensing Director, Hearst Magazines International 

  • Mr. Adrian O’Donoughue, Retail Development Director, Asia Pacific, Harley-Davidson Asia Pacific  

  • Mr. Keiji Hyodo, Chief Executive Officer, Sunrise Japan Company Limited (Major League Baseball cafe ) 

Panel Chair:

  • Ms. Kimberly Kociencki, Chief Executive Officer, Society of Product Licensors Committed to Excellence (SPLiCE)

Business Matching
16:00-17:00 Business Matching for toys, game and apps developers, publishers and the stationery sector.

Business Matching for apparel, accessories, footwear, houseware, beauty and health, restaurants, hotels, shopping malls

Licensing in Art, Culture and Tourism
15:45-17:15 Seminar on Licensing in Art, Culture and Tourism

Licensing professionals and representatives from different countries – both mature and emerging markets – will discuss licensing models to promote art, culture and tourism, and highlight winning strategies to build international awareness and boost economic returns.


  • Ms. Yang Xiaobo, Director, Sales Management Department, The Palace Museum

  • Mr. Takayuki Matsutani, President, Tezuka Productions Company Limited

  • Mr. Martin Oestreicher, Sales Manager, Publishing and Brand Licensing, The British Library 

  • Mr. Sean Clarke, Head of Rights and Brand Development, Aardman Animations

  • Ms. Lee Yu San, Executive Director, Jimmy S.P.A. Company Limited

Panel Chair:

  • Mr. Kelvyn Gardner, Managing Director, International Licensing Industry Merchandisers' Association (LIMA), UK



Day 2 – 12 January 2016 (Tuesday)
China Thematic Session
10:45-12:30 Tapping into China by Licensing

Mainland China, the world’s second-largest economy with 1.3 billion potential consumers, is uppermost on the minds of many global brand executives. International brands are striving to expand their presence in the mainland market through licensing, brand collaborations and forming joint ventures with local companies. However, achieving success on the mainland is not always easy.

Licensing experts will discuss the challenges of tapping the mainland market and building a substantial presence there, and reveal some of their secrets for success.

  • Ms. Claire Gilchrist, Vice President, Hasbro Consumer Products Asia Pacific, Hasbro Inc.

  • Mr. Lin Xiaoneng, Chief Operating Officer,
    HccartoonAnimationTechnology (GZ) Company Limited and Co-founder of MR. BOX

  • Ms. Dorothy Chan, General Manager, Alpha Animation Brand Management (Guangzhou) Company Limited

  • Ms. Wang Tianjiao, Majordomo of Audio and Video, JD.com

Panel Chair:

  • Ms. Rebecca Lo, Partner, Rebecca Lo & Co.

The Licensing Workshops
14:00-15:30 The Building Blocks for Licensing Success

An introduction to licensing covering a variety of key issues; drafting the licensing agreement, strategies and tactics to develop an influential licensing program, retail distribution, and more.

Licensing executives will offer expertise, experience and case studies from the perspective of both licensors and licensees.


  • Ms. Kimberly Kociencki, Chief Executive Officer, Society of Product Licensors Committed to Excellence (SPLiCE)

  • Mr. Samuel Choy, General Manager, Bliss Concepts Limited

  • Mr. Karl Miu, Chief Executive Officer, Foron Company Limited

Panel Chair:

  • Mr. Kelvyn Gardner, Managing Director, International Licensing Industry Merchandisers' Association (LIMA), UK

15:15-16:45 Legal and Intellectual Property Issues of Licensing

Understanding IP landscape is critical to the success of establishing brand licensing. Legal experts and leading intellectual property practitioners will put a needed spotlight on licensing and the law, offering essential legal advices, together with industry case studies, for workshop audiences.


  • Mr. Ryan Ng, Senior Solicitor, Intellectual Property Department, The Government of the Hong Kong Special Administrative Region

  • Mr. Hank Leung, Senior Managing Associate, Bird & Bird

  • Mr. Wong Kam Shan Kenny, Counsel, Hogan Lovells 

Panel Chair:

  • Ms. Anita Leung, Chairman, Licensing Executives Society China (Hong Kong Sub-Chapter)



Information updated as of 21 Sep 2015


* The above programme is subject to change without prior notice.