|Day 1 – 11 January 2016 (Monday)|
|11:15-12:50||Spotting the Next Wave of Opportunities for Asia
The Asian licensing market is becoming more vibrant and diversified. It is expanding thanks to the proliferation of brands and properties, ranging from entertainment, fashion, lifestyle and celebrity brands to art and culture. There is also greater accessibility to consumers across different sectors. The explosive growth of e-commerce, mobile commerce, and digital media has brought significant changes to consumer behaviour, prompting licensors and licensees to look beyond bricks-and-mortar establishments and focus on the digital landscape.
|14:30-16:00||Session 1 – Discover opportunities in the world of entertainment and new media
Opportunities to license interactive character and entertainment properties have expanded significantly in recent years. Emerging digital platforms offer licensors and licensees a range of new ways to deliver licensed interactive content directly to the consumer. At the same time, virtual IP emerging from apps and games extends to the physical world in the form of licensed merchandise, and even movies and TV series.
|Session 2 – Extending to fashion, lifestyle, branded services and beyond
Top global brands are thinking outside the box to generate excitement and strengthen the bond with consumers. Branded products, services and experiences ranging from apparel, accessories, houseware, home decoration, health and beauty, restaurants, hotels and spas, are creating a buzz everywhere.
|16:00-17:00||Business Matching for toys, game and apps developers, publishers and the stationery sector.|
Business Matching for apparel, accessories, footwear, houseware, beauty and health, restaurants, hotels, shopping malls
|Art, Culture and Tourism Roundtable|
|15:45-17:15||Roundtable Discussions – Licensing in Art, Culture and Tourism
Licensing professionals and representatives from different countries – both mature and emerging markets – will discuss licensing models to promote art, culture and tourism, and highlight winning strategies to build international awareness and boost economic returns.
|Day 2 – 12 January 2016 (Tuesday)|
|China Thematic Session|
|10:45-12:30||Tapping into China
Mainland China, the world’s second-largest economy with 1.3 billion potential consumers, is uppermost on the minds of many global brand executives. International brands are striving to expand their presence in the mainland market through licensing, brand collaborations and forming joint ventures with local companies. However, achieving success on the mainland is not always easy.
|The Licensing Workshops|
|14:00-15:30||The Building Blocks for Licensing Success
An introduction to licensing covering a variety of key issues; drafting the licensing agreement, strategies and tactics to develop an influential licensing program, retail distribution, and more.
|15:15-16:45||Workshop on Legal Issues and IP
Understanding IP landscape is critical to the success of establishing brand licensing. Legal experts and leading intellectual property practitioners will put a needed spotlight on licensing and the law, offering essential legal advices, together with industry case studies, for workshop audiences.
Information updated as of 21 Sep 2015
* The above programme is subject to change without prior notice.