|Day 1: 8 January 2018 (Monday)|
|09:00-09:30||Tea Reception & Registration|
Plenary Session (I)
Location-based Entertainment (LBE) Licensing has created a new form of consumer engagement, bringing brand excitements and reinforcing customer loyalty in the completely immersive environments year-round. Today, licensors do not only tap into theme park operations, but also use LBE Licensing to expand their top-performance franchises to the entire resort destinations, including rides, attractions, shopping and entertainment. Such location-based and interactive brand experiences have also drawn in fans of the franchises to the location, which in turn, helps drive tourism for the region.
Plenary Session (II)
Corporate brand owners have become increasingly aware that licensing can help them extend brand awareness, reach out to new consumers, reinforce brand values and build customer loyalty. Successful licensing strategies can take the corporate trademarks to new markets and new sectors, generating new revenue streams.
|12:45 -14:15||Networking Reception|
Breakout Session (I)
The emergence of new media, the rise of on-demand entertainment and the more powerful mobile devices have changed many aspects of our daily lives. Our communication, work and shopping are now infused with gaming elements. “Gamification” has become a popular global trend and winning strategy for brands to engage customers.
Breakout Session (II)
Manga (Japanese comics) and Anime (Japanese animation) have become a global phenomenon and their popularity is continuously growing. Video game is a major industry in Japan which is now one of the world's largest markets for mobile games. The unique cultural, food and historical heritage of Japan have attracted many tourists to the country. Tokyo, as the host of the 2020 Olympic Games, will boost the inbound tourism of Japan. All these aspects help create new opportunities to licensing in Japan.
|Day 2: 9 January 2018 (Tuesday)|
|China Thematic Session|
The Changing Lifestyle of China
Leading the world in internet and mobile penetration as well as the use of online shopping and online gaming, China has become the trendsetter for the adoption of high-tech services. The young, educated and affluent middle-class consumers, while observing “balanced” lives, are seeking to enjoy leisure and entertainment. Indeed, the mainland’s consumer market is evolving at a rapid speed with habits and expectations constantly changing. This has posed both challenges and opportunities to those brands tapping the mainland market.
|The Licensing Workshops|
Licensing Workshop (I)
This workshop will provide a basic introduction to the licensing model and its operations. Licensors and brand-owners will find useful hands-on advice to embark on or grow their licensing business. For licensees and manufacturers/retailers/traders, who are interested in leveraging licensing to upgrade their product or services and expand their markets, the workshop offers practical advice to help them identify potential licensors and licensing agents.
Licensing Workshop (II)
Legal professionals and experts will cover contract establishments and exits, IP registration and protection related to licensing in Hong Kong, the Chinese mainland, and the international market, especially in emerging markets. Licensors, licensees and licensing agents will gain a thorough understanding on key legal issues, such as on exclusivity, territorial restrictions, royalty calculations, contractual period, renewal options and quality control, etc.
Information updated as of 9 August 2016
* The above programme is subject to change without prior notice.