|Day 1 : 9 January 2017 (Monday)|
|09:00-09:30||Tea Reception & Registration|
Plenary Session (I)
Technology and innovations permeate daily life, leading to the rise of digital and gaming brands as well as the prevalence of the Internet, mobile and new media. This compelling global market trend has been reinforced by bold governmental support in Asia. China’s 13th Five-Year plan, in particular, which places great emphasis on the development of technology and innovation, will greatly impact licensing players tapping Asian markets.
Plenary Session (II)
Technology innovations are changing the world’s market and media landscape. Mobile-first, social community, online video, user-generated content, integrated brand experience, gamification, online-to-offline and big data analytics are some of the buzzwords from branding and marketing experts.
|12:45 -14:15||Networking Reception|
Breakout Session (I)
Lifestyle branding brings consumers closer to the brand by creating consumer experience, aspirations and emotional engagement to the specific values and distinct lifestyle the brand is promoting. Many brands, ranging from characters and entertainment, corporate, fashion, sports to art and culture, have made lifestyle branding their core licensing strategy for expanding into new sectors, introducing new products and services, generating new sales, increasing brand equity, launching new brands and even reaping longer term financial benefits.
Breakout Session (II)
The Belt and Road Initiative is a national policy set out in China’s 13th Five-Year Plan, promoting trade and people connectivity. More than a type of IP-trade, licensing under the Initiative nurtures cultural exchanges and people connectivity by helping countries to export original properties that embody their unique culture, which in turn, could stimulate greater exchanges and connectivity with other countries.
|Day 2: 10 January 2017 (Tuesday)|
|China Thematic Session|
China’s Licensing Opportunities for Entertainment Services
The Chinese mainland is the chief growth engine behind the booming Asian licensing market. The rise of the upper-middle-class, a new tech-savvy generation and brand-conscious consumers are driving rapid growth in the mainland licensing market. As the world's second-largest movie-going market, and potentially the largest movie market in two years, China has also topped the world in online shopping, which will further boost the the mainland film market.
|The Licensing Workshops|
This workshop will provide a basic introduction to the licensing model and its operations. Licensors and brand-owners will find useful hands-on advice to embark on or grow their licensing business. For licensees and manufacturers/retailers/traders, who are interested in using licensing to upgrade their product or services and expand their markets, the workshop will help identify potential licensors and licensing agents.
Legal professionals and experts will cover contract establishments and exits, IP registration and protection related to licensing in Hong Kong, the Chinese mainland, and the international market, especially in emerging markets. Licensors, licensees and licensing agents will gain a thorough understanding on key legal issues, such as on exclusivity, territorial restrictions, royalty calculations, contractual period, renewal options and quality control.
Information updated as of 28 Sep 2016
* The above programme is subject to change without prior notice.