About HKTDC | Media Room | Contact HKTDC | Register Now | MyHKTDC | Fair Site Map | Login

Better Living ExpoBetter Living Expo



Fair at a Glance

 

Consumers's expectations of the nature and range of the products and services they want to access in order to enrich their existence is on the increase. Better Living Expo is a combined public and trade event, specially designed for exhibitors to promote their brands and market their quality products and services designed to improve modern-day life.
At its successful debut in 2011, this inspired event drew 236 exhibitors presenting their groundbreaking lifestyle products and services. The depth of demand for these fresh ideas was demonstrated by the strong attendance: more than 26,000 public visitors and nearly 1,000 trade visitors, mainly from Hong Kong and the Chinese mainland, came to the Expo. The 2012 edition offers even more opportunities for exhibitors in this exciting growth area to take their business to new heights.

In the Zone

To help connect exhibitors with the right kinds of visitors for their offerings easily and conveniently, the Expo is divided into a number of special themed sections.

New to the 2012 event is Cooking & Dining, where the focus is on the finer aspects of the food experience both at home or in restaurants. This zone features everything from food, kitchen equipment and restaurant services to products and courses which educate in matters of fine food and wine.

Beauty, Well-Being & Senior Products is being expanded in 2012 to include products and services aimed at the growing silver market, while maintaining the zone's key focus of health and beauty items.

The Expo also features Hobbies & Learning, in which products and services range from back-to-school items to computers, courses, games, sporting goods and travel-related services; and Value Shopping, offering exquisitely designed clothing and accessories, gifts, home furnishing and consumer electronics.

Added Attractions

An important part of the draw to the Better Living Expo is the variety of entertaining and informative events taking place throughout the fair period.

A big hit at the 2011 were the various celebrity performances, at which famous singers and DJs performed and played games with visitors. There were also magic performances and beautiful music from a choir and an orchestra. Competitions included family and talent shows, airgun shooting games, model car drifting and robot soccer games. Plus attractive prizes on offer made the daily lucky draws very popular with all visitors.

Exhibitors can take the opportunity to use the Expo to educate visitors about their products and services through trial classes and demonstrations. These proved to be an excellent marketing tool at the 2011 event.

Benefits of Exhibiting at the Better Living Expo

The Expo is the perfect marketing platform for breaking into or expanding retail markets in Hong Kong and the prosperous Pearl River Delta region of the Chinese mainland by:

  • Introducing products and services directly to the market
  • Expanding customer bases
  • Launching new products and services
  • Collecting direct and immediate market response to innovations
  • Strengthening brand image through workshops and demonstrations

The Expo is also a valuable trade forum, enabling exhibitors to market products and services directly to high-spending trade buyers, connected through the HKTDC's business matching service.

The Better Living Expo is held concurrently with high throughput Hong Kong Book Fair. A frequent free-of-charge shuttle bus connects the two fair venues, bringing additional visitors from the Book Fair to the Expo.

Exhibitors at the Better Living Expo benefit from extensive and well-directed publicity to attract visitors from the target markets of Hong Kong and the Pearl River Delta region of the Chinese mainland. This includes:

  • Advertisements, advertorials and press coverage in print and online media
  • Radio, outdoor, social media and mobile channel promotions
  • Electronic direct mailings and press conferences

In addition, exhibitors at the Expo will profit from cross-promotion with the print and online publicity for the Book Fair.

Don't Delay – Book Today

Act now to boost your brand and business by securing your exhibiting space at this innovative lifestyle show.

Comments from Exhibitors

"Visitors really liked our mini capsule potted plants - we sold 400 of them during the first two days of the exhibition. A number of sales agents from Hong Kong, the Chinese mainland and overseas approached us during the exhibition. Through these connections, I hope we can meet more buyers and sell our products outside Hong Kong."
Sandy Tang, Marketing Manager, Greenamic

"Visitors responded well to our products, especially our latest LED reading lamp and energy-saving lamp."
Matthew Chu, Senior Marketing Manager, MEGAMAN

"We are the sales agent of OXYGEN BOTANICALS, a pure oxygen skincare brand from Canada. Most of our clients are professional beauty salons. Through this fair we introduced our brand to trade buyers and members of the public. Their feedback is helping us plan better for our future retail business."
Dickson Lo, CEO, Borderland Aesthetic Group

Exhibit Categories

Beauty, Well-Being & Senior Products
  • Cosmetics, Perfumery and Skincare
  • Hair & Nail
  • Beauty Services and Training
  • Health, Fitness & Well-Being
  • Elderly Care Products & Services

Cooking & Dining
  • Dining Etiquette & Cooking Courses
  • Restaurants & Catering Services
  • Food & Beverages
  • Wine Tasting Courses & Equipment
  • Kitchen Appliance & Furniture

Hobbies & Learning
  • Travel-related Services
  • Back-to-School Items & Stationery
  • Learning Centres & Courses
  • Computer & Peripherals
  • Sporting Goods & Equipment
  • Hobby Goods, Games & Toys

Value Shopping
  • Bags & Leather Goods
  • Clothing
  • Gifts & Specialty Items
  • Home Furnishings
  • Electrical Appliances & Electronic Products
  • Houseware Products
  • Lighting Products
  • Fashion Accessories
  • Fashion Jewellery
  • Fine Jewellery
  • Footwear
  • Online Shopping
  • Watches & Clocks