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HKTDC Hong Kong Electronics Fair (Spring Edition)Electronics Spring Edition headerheader_hktdc



Success Stories

 

Telefunken Licenses GmbH, Germany
CAMi (HK) Company Limited, Hong Kong
Memory Technology Saudi, Saudi Arabia
Telemaks, Russia
PT. Pongs Indonesia, Indonesia
Electro Land Co., Ltd., South Korea

Our over one-century-old Telefunken brand stands for the proud tradition of quality and innovation for consumer electronics. We have been coming to the Fair for several decades as a buyer and this is the first year we are taking part as an exhibitor to attract new partners from the U.K., the Americas and Asia to drive our new business model. Telefunken now operates under the concept of forming an alliance of partners through granting licences. We found the Fair a good platform for us to meet potential partners from our target markets. So far, we have made quite a few contacts with potential partners. Our participation at the Fair as an exhibitor is paying off. The organisation of the Fair is very professional. We will take part in the Autumn Edition as an exhibitor again.”
Exhibitor, Burkhard Schier, Product Manager, Telefunken Licenses GmbH, Germany

“We are the new kid on the block; however, we have achieved great success in the past one-and-a-half years. Our young and dynamic team has come up with innovative in-vehicle electronic gadgets for riders around the world to have more fun, while our marketers come to the Fair to develop markets overseas. This is the third time we are taking part in the Fair; it has worked very well for us, providing the primary platform for us to meet new and existing distributors from all regions. In the first couple of hours of the Fair, we already made many new contacts from the U.S., Germany, France, Japan, Russia and elsewhere. We target on reaching a total order amount of 1 million U.S. dollars during the Fair.”
Exhibitor, Evon Chow, Director of Marketing, CAMi (HK) Company Limited, Hong Kong

“I have attended both the Spring and Autumn Editions of the Fair in the past two years. It's easier to come here for sourcing than searching the Internet as the exhibitors display all sorts of interesting products in the best way possible. The organiser has done an amazing job presenting a vast array of products reflecting new trends in the market. I take note of the Small-Order Zone, which is a new feature this year, and applaud the idea. The Small-Order Zone offers buyers the flexibility to buy smaller quantities to minimise risk. We get to sample new products, and test our market with them before committing to a larger quantity. My company is headquartered in Dubai and we used to sell to the entire Middle East region. Due to regional conflicts, we now sell to Saudi Arabia only. The Small-Order Zone suits us well to meet the challenges of market uncertainties.”
Buyer, Rani Al Malla, Product Development Manager, Memory Technology Saudi, Saudi Arabia

“We have 25 electronics department stores in Russia and plan to open 10 more this year. I used to attend trade fairs in Europe and this is my first visit to the Hong Kong Electronics Fair. Thanks to the organiser for making it productive. They scheduled three business matching meetings for me to meet potential suppliers. One of the meetings turned out to be fruitful. I have placed orders for three models of television and two models of tablet with the manufacturer who possesses a wide range of product lines. I found the Fair professional as it facilitates buyers' sourcing needs. I will come back again.”
Buyer, Vladimir Dorofeev, Director of Marketing Department, Telemaks, Russia

“We operate seven stores in Indonesia and will soon expand to more than 30. I have been visiting the Fair twice a year since 2005 to stock up the stores. Most of our audio/video products are sourced here and I spend averagely US$3 million each time at the Fair. Everything is convenient at this Fair."
Buyer, Heru Indrajaya, Head Buyer, PT. Pongs Indonesia, Indonesia

“Procurement is my job for our 110 retail chain stores. I have been coming to the Fair twice a year since 2000 without fail. This time I specifically looked for HDTV; I managed to find the right manufacturer and placed a trial order of 3,000 sets. Here, at the Fair, I can source OEM and ODM products with higher profit margins. For example, I started importing massage chairs from a Chinese manufacturer and selling them at half price of my competitors in South Korea with 40% profit margin. It was an instant hit and business volume grows every year.”
Buyer, Kim Sang Mog, Director, Electro Land Co., Ltd., South Korea