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Even seasoned fashion professionals are caught up in the excitement of seeing the 2013 styles, colours and fabrics under one roof at Hong Kong Fashion Week for Spring/Summer 2013, held at the Hong Kong Convention & Exhibition Centre in July 2012.
And there will be a lot to see! Over 1,300 exhibitors are expected to come from more than 20 countries & regions, making this one of the most influential events in the region. At the last edition, over 23,000 buyers from 85 countries & regions were able to source from a wealth of new designs.
New zones expand choices in 2012
No fewer than four new zones will be launched. Two respond to heightened demand for quality accessories while another two look at burgeoning markets sectors.
Salon of Scarves and Shawls - Over the last few seasons scarves and shawls have become indispensable to the complete fashion look. This zone will gather new and existing exhibitors with a wide range of innovative designs.
Fashion Jewellery Feast - Call it costume jewellery, imitation jewellery, or fashion jewellery. Whatever the name, it is in high demand right now, from the less expensive, trendy pieces to the highest quality.
Men in Style - The range of garments and accessories for men has never been greater or more creative. This zone will give buyers the chance to increase their market share.
World of Youth Collection - Another booming market sector is made more accessible to buyers by grouping exhibitors of fashionable clothes for young people in one zone.
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Zoning for effective sourcing
Fashion Week for Spring/Summer has many well established zones which ensure buyers take the right direction in seeking products suitable to their market. They are:
- Denim Arcade
- Handbags Select
- Brand Name Gallery
- Fashion Gallery
- Garment Mart
- Bridal & Evening Wear
- Infant & Children’s Wear
- Intimate & Swim Wear
- World of Fashion Accessories
- Fabrics & Yarn
- Sewing Supplies
- International Fashion Designers’ Showcase
- Trade Service
- Testing, Certification & Inspection
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Fashion on the runway
Designers from Hong Kong and overseas choose Fashion Week as the venue for runway shows and catwalk parades. The latest collections are on view for buyers to see how the garments and accessories work on live models.
2013 and beyond
The world's most respected trend forecasting agencies and key industry players hold seminars at Fashion Week for Spring/Summer 2013. These seminars look beyond the next season to a longer-term future, enabling participants to make informed choices.
Plan to attend
Make the decision to attend Fashion Week for Spring/Summer 2013 as a buyer. Pre-registration will ensure you have a head start in planning for a successful show. Pre-register today. |
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Act Now For FREE Admission!
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Exhibitors' Comments
“In the Fall/Winter 2011 edition, we successfully secured four new customers from Thailand, Spain and Turkey. This time, we’ve already met with over 30 buyers from different places including Hong Kong, Chinese mainland, Spain, UK and USA. We expect to establish contacts with up to 120 buyers at the fair for potential business development.”
Shoko Nagata, Sales Manager, Pure Tone Co., Ltd., Japan
“With 25 outlets nationwide in the Philippines, Banana Peel is the country's largest specialty retailer of flip flops. We've received many enquiries from customers including those from France and Hong Kong. We expect to conclude deals with at least 70 to 80 per cent of the business contacts we get from the exhibition.”
Jenie D. Dongallo, Franchise Coordinator, Neat Inc., The Philippines
“The response from buyers has been better than our expectation. Many visitors including those from Australia, USA, France and UK have expressed strong interest in our collections. We are very happy with the results with several orders already confirmed by buyers.”
Sally Wong, Director, Borsetta Company Ltd., Hong Kong
Buyers' Comments
“My company specialises in fashion accessories, particularly all styles of handbags, and this is what I am primarily looking to source here. I will place orders during the fair - in fact, I have already made one order on the first day. This fair is excellent - it really is one of the best I have ever attended.”
Rakesh Khandelwal, President, Ricki Designs Inc., USA
“We are now the country's biggest TV-based, online and mobile shopping business with an annual turnover of about three trillion won. So far, about 10 new suppliers from India, Japan, Korea and Chinese mainland have been identified and we are planning to place orders. I like the fair very much. People are very kind and helpful here.”
M.R. Shin, Manager, e-Fashion Business Team, CJ O Shopping, Korea
“Lewre has currently own brand stores in over 10 countries worldwide. We work strategically with international designers including top designers in London and those in Hong Kong. At the fair, we've found several companies from India, Korea, Indonesia and Chinese mainland for the supply of leather goods, bags and fashion accessories. We wish to finalise US$200,000 to US$300,000 worth of business with them if everything goes well.”
Dato' Lewre Lew Fong Voon, Creative Designer and Executive Chairman, Lewre International, Malaysia |
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Online Preview
Preview exhibits prior to the trade fair, locate exhibitor booths and collect complete supplier details at www.hktdc.com/hkfashionweekss
Visa Application Assistance Service
The Immigration Department of Hong Kong has a list of countries/regions whose citizens require a visa to enter Hong Kong. HKTDC can assist your visa application by issuing an official invitation letter. To check out the list and learn more about the requirements and the assistance service, please visit.
Exclusive Travel Incentives For Trade Buyers
The HKTDC offers a variety of incentive programmes for trade buyers to the fair that involves exclusively discounted hotel rates and airfares. For further information, please contact HKTDC office nearest to you.
Special Airfare
Cathay Pacific Airways, together with sister airline Dragonair, offer you and your travel companions exclusive airfares in all classes. To take advantage of this offer, please click http://events.cathaypacific.com and input the event access code MICE920 to avail of special fares for you. |
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hktdc.com Free Sourcing Service
Now you can locate the right products you need by getting a list of relevant exhibitors with booth numbers and product photos at the fair. Look for this friendly sign at the fairground. |
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