Visitor's Newsletter
 |
|
 |
|
STAY IN TOUCH WITH THE MARKET As well as the very newest styles, the fair highlights market sectors which are growing in importance. New zones are created to cater for buyers' growing needs in these areas. Men in Style • Men's fashion has never been more stylish or more in demand. Buyers can now zero in on a great variety of designs in men's garments. Packaging & Design • Retailers know good presentation gives a competitive edge. In this new zone they can meet suppliers which are known for its creativity and design, which handles bulk printing and packaging for the price-conscious buyers. As well as bags, papers and boxes, buyers can see items such as labels and hang tags. FIND YOUR BUSINESS PARTNERSWith such a huge variety in its offering, Hong Kong Fashion Week for Spring Summer is conceptualised to make sourcing easy with different product sectors zoned for easy identification by buyers. The fair also highlights special zones such as Fashion Gallery, gathering together young and trendy collections, and Brand Name Gallery, housing renowned fashion labels. ENJOY THE GLAMOUR OF THE CATWALKRunway shows and fashion parades punctuate Fashion Week for Spring Summer, creating an atmosphere of excitement. GAIN INSIDE KNOWLEDGEInternational fashion forecasters come to Fashion Week for sharing their professional insights into the trends which will shape the fashion of coming seasons while experts reveal makeup and hairstyling trends. Other influential organisations such as the Hong Kong Research Institute of Textiles and Apparel (HKRITA) will share their specialist experience. PRE-REGISTER TO ENJOY BENEFITSTo make the most of your Fashion Week experience, pre-register as a buyer to share all the benefits of the website, such as business matching and appointment scheduling. As a pre-registered buyer, you will receive your buyer badge in advance by mail. Pre-register today! |
 |
|
||||
Exhibitors' Comments |
| “Our waxed-cotton coats and jackets are made for wet and cold weather, not suitable for the warm weather in Hong Kong. But we decided to come to the Hong Kong Fashion Week to promote them because this fair is the only international fair in the Far East which offers a platform for us reach out to buyers from Asian countries such as Japan, South Korea and Chinese mainland where quality garments for real winters are needed. I got to know the fair in 1996 when I came as a buyer to import from the Chinese mainland. Now that our home market in the U.K. has reached saturation, I have come back as a supplier to expand into new markets in Asia. The fair is well-organised and I am hopeful that Asian markets will welcome our Made-In-U.K. garments.” Kulvinder Raindi, Senior Partner, K & K Clothing, United Kingdom “My company is regarded as the second-biggest local brand in Malaysia and our business is composed of 43 chain stores on the retail front and garment ODM in southern China on the manufacturing front. Since 13 years ago, we have been participating in the Hong Kong Fashion Week without fail and every year we have managed to win two to three big orders totalling RMB1.5 million from new buyers. It's fair to say our business grew up with HKTDC. The global market has taken its toll from the economy, but we will keep coming back to the fair because it attracts quality buyers from all over the world who are willing to pay for better design while not looking only at the price.” John Ng, Marketing Director, Sub International (H.K) Enterprise, Hong Kong |
Buyers' Comments |
| “I have placed orders at the Hong Kong Fashion Week at all six visits in the past three years, averaging US$50,000 to US$100,000 each fair. On the morning of the opening day I spotted some jeans that I plan to order, and that is only for starters. What I am searching for are ODM garments to be fashioned at 20 some retail points throughout the island under our own brand. Preferably they are simple, stylish, of good quality and at a reasonable price. That is what my lady customers like in Taiwan. Other than placing orders, I have also come here to identify reliable suppliers for long-term partnership. Luckily, I have not had any negative experience with the suppliers I chose to deal with at this fair—which shows that the organiser has done its homework of screening.” Lin Ho Shun, General Manager, Rococo, Taiwan “We manage four brands that feature men's surf wear, casual wear, ladies' garments and accessories. Global Co. was founded in 1988 and we started to visit Hong Kong Fashion Week in 2011. Before we started coming here and establishing direct contact with manufacturers, we worked only with traders in Uruguay and Australia. Now we enjoy the convenience of the service provided by the traders on the one hand, as well as the benefits of lower price and product flexibility offered by the manufacturers. Currently we buy 70% of our merchandise here; they include shirts, sweaters, hoodies, fleece products and PU jackets. I found the T-shirts interesting because of the variety of fabrics they are made of and the reasonable price. During our last visit we have bought over 200 items totalling up to US$1 million. All along, the organiser has been very helpful by sending needed information and setting up appointments. Hong Kong is a great place to shop.” Ana Godoy, Product Development Manager, Global Co., Brazil |
||||||||||||||||||||||
 |
||||||||||||||||||||||
|
||||||||||||||||||||||
|
