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American Film Market, Hong Kong Trade Development Council Los Angeles, CA, Oct. 27, 2011 – The American Film Market (AFM) and the Hong Kong Trade Development Council (HKTDC) will collaborate for the second annual "Hong Kong Day" at the 2011 AFM on Thursday, Nov. 3, putting the emphasis on co-productions with a day-long series of events. AFM Managing Director Jonathan Wolf and HKTDC Regional Director of Americas, Louis Ho, made the announcement today.
The focus on Hong Kong as Asia's co-production center, and the benefits of co-producing in Hong Kong, will include events and activities highlighting the myriad of films and projects from Hong Kong-based sales companies. It will also provide a look at the 2012 edition of the Hong Kong International Film & TV Market (FILMART), March 19-22, where U.S. companies will again take part in the American Pavilion.
The American Pavilion at FILMART was first launched under a multi-year partnership announced at the 2010 AFM between the Independent Film & Television Alliance (IFTA)—the parent organization of the AFM—and the International Trade Administration (ITA) of the U.S. Department of Commerce. It is designed to provide exhibit space, as well as marketing and technical support, to U.S. companies and put them on equal footing with other national pavilions.
Hong Kong Day activities, which begin with a ceremonial ribbon cutting at the entrance of the Loews Hotel, will include a seminar about co-producing in Hong Kong and the China market, and a cocktail reception for invited guests.
"Hong Kong is a hub of film production, providing an environment that combines artistry and efficiency with an avenue to the Chinese market and FILMART, the region's only global film market," Wolf said. "We are proud to continue our collaboration with the Hong Kong Trade Development Council and to be able to put the spotlight on co-productions in this very important region."
"Given the success of our first Hong Kong Day at AFM last year, we are once again thrilled to highlight the vibrant film industry in Hong Kong and its role as an important route into both the Chinese mainland and Asian markets," Ho said. "The influx of American companies at this year's FILMART, led by the efforts of the Independent Film & Television Alliance, and from first-time exhibitors representing Cambodia, Iceland, Turkey and the United Arab Emirates, provided a nearly 9% increase in exhibitors. We look forward to expanding our relationships with the global film community even further in the coming year and exploring new co-production opportunities."
The following films from Hong Kong film companies will have their market premiere screenings on Hong Kong Day:
• Life Without Principle from Media Asia Distribution, Ltd.
The other Hong Kong films screening at the AFM are: A Simple Life and Overheard 2 from Distribution Workshop; Mural from Golden Network Asia Limited; 1911 from Jackie Chan International Cinema; and Lady Kung Fu and Lan Kwai Fong from Mei Ah Entertainment Group, Ltd. Details of all Hong Kong films being shown at the AFM are available at The Film Catalogue, www.TheFilmCatalogue.com
HONG KONG DAY AT AMERICAN FILM MARKET
“Hong Kong: Asia’s Co-production Centre and Gateway to the China Market”
Hong Kong Reception
Hong Kong Companies at AFM 2011
For more details, pls visit http://www.hktdc.com/fair/hkfilmart-en/s/4611-Other/Hong-Kong-International-Film---TV-Market--FILMART-/Hong-Kong-Day-AFM-2011.html
About the AFM
Founded in 1981, the AFM quickly became the premier global marketplace where Hollywood's decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be sealed – on both completed films and those in every stage of development and production – making the AFM the must-attend industry event.
The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world's producers and distributors of independent motion pictures and television programs. More information is online at www.IFTA-online.org.
About the HKTDC Hong Kong International Film & TV Market (FILMART)
FILMART attracts renowned producers, distributors, investors and professionals from around the world to launch full-scale promotions, network with key industry players and negotiate deals. The 15th edition, in 2011, featured nearly 600 exhibitors from 30 countries and regions, a new exhibitor record, and more than 5,000 visitors from 54 countries and regions.
The upcoming FILMART will be held March 19-22, 2012, at the Hong Kong Convention and Exhibition Centre in Hong Kong’s downtown Wan Chai district. More information is available online at www.hktdc.com/hkfilmart.
About the Hong Kong Trade Development Council
For more information, please visit: www.hktdc.com.
CONTACT: AFM: Jim Benson/Lisa Porter
HKTDC: Julia Son/Teresa Hung
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