Refined palate
The Gourmet Zone is a special section dedicated to luxury food and beverages from different countries and regions. This section makes a welcome return to the 2012 fair with its fine selection of delicacies from around the world. Tailor-made events such as cooking demonstrations by star chefs, talks, forums and games add to the appeal of this zone.

Trade bites
The Trade Hall is a dedicated zone for the food trade business. Exhibitors within this hall are grouped into pavilions to help visitors locate the specialities they are interested in. The 2011 event included pavilions from Japan, Korea, Mexico and the Philippines.

Public tastes
The Public Hall is the place where exhibitors build brand awareness and fairgoers can get a feel for tastes that appeal to their target markets. One of its highlights is the Premium Food Zone, a showcase for branded food and beverage products such as Chewy, Comvita, Hoi Tin Tong, Hsin Tung Yang, Kee Wah, KOFCO, Lee Kum Kee, Maxim, MEYER, NINJIOM, Nissin, Sau Tao, Tai Pan, Tao Ti Tea Series, Tung Chun, Wing Wah, Vita Green, and more.

Special treats
The expo is famed for its special events, including cooking demonstrations, games, lucky draws and seminars on food safety & nutrition.

Side dishes
The HKTDC Hong Kong International Tea Fair and the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products, both of which run from 16-18 August, offer opportunities to expand business into related areas.

Smart shopping
Visit here to get practical information & advice to purchase genuine ginseng & dried seafood at the right price (information in Chinese only).

Buyers' comments
“I'm an importer/exporter concerned mainly with organic beverages. I've visited the fair before, and found it useful. This time, I've seen a few new products that I like, including juices and teas – in fact, I'm about to place an order for US$15,000 with one company.”
Djamel Megueni, Managing Director, Eu-ming Trading Sdn Bhd, Malaysia

“I'm concerned with the wholesale side of our business and visiting the fair to direct source from manufacturers. We have a large Chinese population in New Zealand and they want to be able to buy products familiar to them – and this fair in Hong Kong is the best place for us to meet the suppliers. I'm particularly interested in noodles, rice, and sauces. I've already met with some big names such as Chewy, Nissin and Tung Chun – I will take samples back to New Zealand, get costs and discuss logistics and will place orders later. I've found the business matching service to be very useful – HKTDC found companies suitable for my business and introduced my company to these suppliers. I was also able to use the services of a translator to talk with Japanese suppliers.”
James Cunnold, Group Merchandise Manager – Gilmours, Foodstuffs Auckland Limited, New Zealand

Exclusive travel incentives for trade buyers
The HKTDC offers a variety of incentive programmes for trade buyers to the fair that involves exclusively discounted hotel rates and airfares. For further information, please contact HKTDC office nearest to you.

Special airfares
Cathay Pacific Airways, together with sister airline Dragonair, offer you and your travel companions exclusive airfares in all classes. To take advantage of this offer, please click http://events.cathaypacific.com and input the event access code MICE628 to avail of special fares for you.

Visa application assistance service
The Immigration Department of Hong Kong has a list of countries/regions whose citizens require a visa to enter Hong Kong. HKTDC can assist your visa application by issuing an official invitation letter. To check out the list and learn more about the requirements and the assistance service, please visit.