Where premium products prosper

Those involved in promoting gifts and premium items for the higher end of today’s competitive market know that their offerings achieve many things to stand out from the crowd. Fine design and great styling are vital. So are new and exciting ideas, which set trends rather than following them. As is a design story with a deep and durable appeal to the chosen market sector. 

The HKTDC Hong Kong Gifts & Premium Fair is the largest event of its kind in the world. This market leader has been showing the direction for innovation and creativity over the course of its outstandingly successful 27-year history. The 2011 edition of the fair saw more than 46,000 visitors from 134 countries and regions pass through its doors, many of them high-spending buyers from prestigious-name companies.

These high-budget buyers, who are after distinguished and distinctive products, know exactly where to find them – the Hall of Fine Designs. These buyers understand that this premium zone is where they will meet exhibitors displaying the kinds of original and artistic products that they want: quality designer collections and brand name items distinguished by their exquisite styling, novel features and unusual takes on existing ideas and themes.

Exhibitors in the Hall of Fine Designs benefit from the zone’s tasteful and refined setting with the emphasis on space to reflect the exclusiveness of the items on display and to offer plenty of room for private business negotiations. 

The 2011 Hall of Fine Designs featured a new record of 77 exhibitors from 11 countries and regions: Hong Kong, the Chinese mainland, Belgium, Germany, Italy, Japan, Malaysia, Spain,  Switzerland, Taiwan and the United States. These exhibitors included famous brand names such as CERRUTI 1881, Chocolate Rain, NICI and Tangle.

Connection for first-rate business

The Hall of Fine Designs is located in Hall 1, offering exhibitors a prime position in the centre of this bustling fair. With its luxurious setting and spacious environment, this premium zone is the perfect location for exhibitors to meet and conduct important business negotiations with buyers interested in the cream-of-the-crop offerings on show.

Brand owners and brand agents of all categories of gifts and premium products should be interested in joining this zone, as should exhibitors who would like to market their brands directly to high-end retailers. The zone’s high profile and excellent buyer numbers make it the perfect forum for agents or owners who are launching new products and who want to create a buzz and sense of excitement over their novel creations.

Exhibitors in the Hall of Fine Designs also benefit from widespread and carefully directed publicity, giving them additional exposure to worldwide buyers and the press. This publicity includes the following:

• The Hall of Fine Designs will be featured in advertisements and press coverage in international newspapers and magazines, as well as in the electronic Fair Daily, buyer newsletter and electronic direct mailings.
• The official fair website will feature a special page dedicated to the exhibitors in the Hall of Fine Designs. This page will include a product photo from the exhibitors' brands and information about their company with contact information.

Manage your participation–with just a click

Our online service, Exhibitor Online Platform (EOP), makes managing your exhibition-related matters convenient, quick and efficient. Apply for a booth online now!