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Fair Report


31st edition in 2014
Concurrently held with the inaugural HKTDC Hong Kong International Diamond, Gem & Pearl Show
2,341 exhibitors from 43 countries and regions showcased their products
The show attracted 45,907 buyers from 140 countries and regions
Celebrating the Success of the Twin Jewellery Shows

The Hong Kong Trade Development Council organised two jewellery shows in early March 2014 for the first time. With the introduction of the new “two shows, two venues” arrangement this year, jewellery raw materials and finished jewellery collections were separated into two exhibition venues.

The 31st edition of the HKTDC Hong Kong International Jewellery Show held at the Hong Kong Convention and Exhibition Centre and the inaugural HKTDC Hong Kong International Diamond, Gem & Pearl Show held at the AsiaWorld-Expo, together welcomed more than 74,000 buyers from 145 countries and regions. As the world’s marketplace for fine jewellery, the two five-day shows featured more than 3,850 exhibitors from 53 countries and regions, offering a more spacious and comprehensive trading platform for both exhibitors and buyers, thus creating more business opportunities.

“Both the Diamond, Gem & Pearl Show and the Jewellery Show have been very successful,” said Benjamin Chau, HKTDC Deputy Executive Director. “In addition to setting a buyer attendance record at the Hong Kong International Jewellery Show, the number of buyers from Asia, such as the Chinese mainland, India, Taiwan and Thailand, have also recorded double-digit percentage growth. On the other hand, traditional markets such as the United States, Germany, Italy and Belgium, also recorded significant growth. The results are very encouraging.”

A Glamorous Show for Finished Jewellery

The 2014 edition of HKTDC Hong Kong International Jewellery Show was held from 5 to 9 March 2014, featuring 2,341 exhibitors from 43 countries and regions around the world, with first time participants from Brunei, Norway and Portugal. The strong international nature of the show was also manifest in its 16 group pavilions such as Chinese mainland, Germany, India, Indonesia, Italy, Korea, Malaysia, Peru, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, United Kingdom and the United States. Four trade organisation pavilions from Platinum Guild International, T-Gold International, Israel Export & International Cooperation Institute and Japan Jewellery Association also participated.

Favorable buyer attendance reaffirmed the growing popularity and importance of the HKTDC Hong Kong International Jewellery Show. The 2014 show successfully attracted a record number of 45,907 buyers from 140 countries and regions, up 9% over last year.

Moreover, over 100 overseas buying missions were organized from more than 7,000 companies representing over 8,500 buyers from 76 countries and regions. They included the USA’s Reeds Jewelers and Samuel Jewelers, Australia’s Nationalwide Jewellers, Canada’s Ben Moss Jewellers, Japan’s As-me ESTELLE, Czech Republic’s Klenoty Aurum, Poland’s Szuchman Gold International, Russia’s Moscow Jewellery Plant, Singapore’s Aspial - Lee Hwa Jewellery, the UAE’s Pure Gold and Zbird from Chinese mainland.

House of the Shining Jewels

The Hong Kong International Jewellery Show 2014 spotlighted a diverse range of jewellery in different themed areas.

As an elite section reserved for exclusive and high-end fine jewellery masterpieces, Hall of Extraordinary in Grand Hall & Foyer was extended to Hall 3B this year. The zone also featured several new double-deck premium booths with English-style decoration to showcase prestigious jewellery.

Expanded from Hall 1 to Hall 3DE, World of Glamour housed around 450 Hong Kong-based fine jewellery exhibitors that wished to emphasise the fine quality of their jewellery.

The brand new T-GOLD International Pavilion showcased jewellery production machineries and technologies mainly from Italy. The Small-Order Zone also offered purchases of jewellery products in small quantities, it attracted more than 4,800 buyer visits and generated over 12,000 trade enquiries. Other dedicated theme areas included:

Antique & Vintage Jewellery Galleria captured the glamour of classic jewellery and watches from bygone times;
Designer Galleria was a treasure house for design-driven and contemporary collections;
Hall of Fame brought together top-flight brand names in elegant surroundings;
Hall of Jade Jewellery highlighted top-grade jadeite jewellery; and
Hall of Time was dedicated to jewellery watches and timepieces

Dazzling Insights with the Latest Market Trends

More than 20 special events were organized over the fair period, including a wide variety of seminars, networking receptions and jewellery parades.

Adding more glitz to the Show, a series of seminars are designed to illuminate pathways for jewellery professionals to update the latest industry development and jewel trend. These seminars spotlighted topical issues such as coloured gemstone and diamond trends, global jewellery trends for strategic marketing, jewellery design and investment trend as well as market trends in the United States, Europe and Chinese mainland. Paola De Luca, Creative Director and Forecaster of TRENDVISION Jewellery + Forecasting, spoke on “Trend Forecast Seasons 2015+: Consumer Attitudes, Focus on Jewellery and Diamond Products”.

Testing and certification are strongly related to consumer confidence in jewellery, a seminar on “How Accredited Testing and Certification Services Help to Enhance Your Product Competitiveness” was offered to give jewellery traders insights. As the demand for gold had increased significantly, a seminar on “How to Enhance Consumer Confidence on Gold Jewellery and its Market Trend” was also held to give some perceptions regarding this concerning topic.

Alongside with a great variety of seminars, parades and networking events were also organized throughout the fair period. The first evening of the HKTDC Hong Kong International Jewellery Show 2014 began with a Cocktail Reception followed by a Gala Dinner. The theme, 'Jewels Extravaganza' was brilliantly illustrated by parades of jewellery, with glittering offerings created by exhibitors. Guests showed their appreciation for the special menu masterminded by Michelin-starred chef Bjoern Alexander.

Several glamorous jewellery parades featured models wearing exquisite and inspirational exhibits of different themed zones. VISTA Countries Cocktail Reception was organised to provide an informal platform for exhibitors to meet with buyers from the VISTA countries. Two world-class jewellery auctions, the Gerdau Pearl Auction and the Robert Wan Tahiti Pearls Auction, also took place in conjunction with the Show.

Hong Kong Jewellery Design Competition Award 2014 goes to...

Nearly 350 entries were received for the 15th Hong Kong Jewellery Design Competition, with Fung Yin Ling, Tse Ka Wing and Luk Tony Teng winning Best of Show Awards in the Open Group. Ms. Fung also took the Craftsmanship & Technology Award.

The Jewellery Design Competition’s winning and finalist pieces were on show throughout the fair in the Display Area, Hall 1E Concourse, along with those from the Chuk Kam Jewellery Design Competition.

Looking forward

Riding on the great success of the “two shows, two venues” arrangement this year, the next edition of Hong Kong International Jewellery Show for finished jewellery products will be held at the Hong Kong Convention and Exhibition Centre from 4 to 8 March 2015 while the HKTDC Hong Kong International Diamond, Gem & Pearl Show for jewellery raw materials will also be held concurrently at AsiaWorld-Expo from 2 to 6 March 2015. Be sure to visit both shows for more market trends and sourcing opportunities! For further information, please visit www.hktdc.com/hkjewelleryshow, or contact:

Exhibitions Department
Hong Kong Trade Development Council
Unit 13, Expo Galleria
Hong Kong Convention and Exhibition Centre
1 Expo Drive, Wan Chai, Hong Kong
Tel: (852) 1830 668
Fax: (852) 2824 0026
E-mail: exhibitions@hktdc.org