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HKTDCHong Kong International Jewellery Show
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“Backed by a very creative design team in New Zealand, JJ Creation offers unique jewellery under our ASTRA brand which includes pendants, earrings, rings, bracelets and charms in both silver and gold. ASTRA was inspired by stars in the deep New Zealand sky, and each ASTRA product carries a symbol or pattern, which tells a story of the life or the moment of the life. Our main markets are Australia, Europe, New Zealand and the US. Now, we have entered the Chinese mainland market. We have been participating in the HKTDC Hong Kong International Jewellery Show since 2008 to promote our ASTRA brand and products. This is one of the most important jewellery fairs that we attend regularly to launch new products and meet new customers. At the 2015 jewellery show, we launched our 100-per-cent waterproof ASTRA line with great success. Buyers like our new designs which are of high quality. During the fair, we made about 30 new contacts from Europe, Japan and the US. We received orders worth about US$100,000 from Europe and the US and also found a few distributors in Europe. As one of the biggest jewellery shows in the world, the HKTDC Hong Kong International Jewellery Show provides a good platform for us to promote ASTRA and launch new products. Definitely, we’ll join the fair again next year.”
James Hu, Creative Director, JJ Creation Limited, Hong Kong


“In business for 20 years, Hoi Kee is a watch and jewellery trading company that also offers watch repair service. Our business motto is ‘Best for Less’. We are selling vintage jewellery and watches bearing world-renowned brands such as Rolex, Patek Philippe, Cartier and Audemars Piguet to the Chinese mainland, East Asia, the Middle East and the US. Customers are happy with our products because they are all antique items which are getting fewer and fewer through the ages. This was our first-time participation in the HKTDC Hong Kong International Jewellery show 2015 to develop new markets and to look for potential customers. We met with a few new customers from Asia, the Middle East and the US, and successfully secured their orders for our vintage watches totalling US$37,500. The HKTDC Hong Kong International Jewellery Show helps us to know more new customers and better understand their market needs. Its location is convenient to worldwide customers. It is a well-organised show with good customer service. While expanding our company in Hong Kong, we’ll try to develop our overseas offices. We’ll definitely return to the fair in 2016 because it may generate more potential customers in future.”
Tse Kam Hoi, Owner, Hoi Kee Jewellery and Watch Company, Hong Kong


“Designed for young luxury customers, Unrounds is a contemporary diamond jewellery brand that offers a range of premium, aesthetically crafted jewellery made with fancy-shaped diamonds. Unrounds is spreading its presence across American, Asian and European markets. We have participated in the HKTDC Hong Kong International Jewellery Show for several times. At the 2015 show, our main objective was to develop newer markets, showcase our new collections and promote our brand in the Asian markets as well as our fancy-shaped diamond jewellery which target young consumers. The fair did help us to meet new buyers especially those from the Chinese mainland, Korea and the United Arab Emirates. We are putting more efforts in designing new collections which attract younger generations who are bored of wearing round jewellery. Promoting fancy-shaped jewellery globally through various channels like jewellery shows is important to us. Of course, we’ll join the HKTDC Hong Kong International Jewellery Show again next year to generate business and create brand awareness in newer markets. The HKTDC has done a fabulous job in putting up such a great show which is so well-organised and managed. Its ‘Two Shows, Two Venues’ arrangement allows all visitors to see loose stones at AsiaWorld-Expo and finished jewellery at the Hong Kong Convention and Exhibition Centre.”
Keyur Rach, Marketing Manager, Unrounds, Hong Kong




“In business for 26 years, our company is a family-run business that entered into wholesale business in 2000.We import a full range of silver and gold jewellery from different parts of the world and distribute to retailers in Poland and its neighbouring countries. This was my fifth time visiting the HKTDC Hong Kong International Jewellery Show. My main goals were to purchase silver jewellery from the Chinese mainland’s suppliers, meet with diamond jewellery manufacturers and complete deals with European companies that produce gold and silver jewellery. Apart from buying finished products at the Jewellery Show, I also visited the HKTDC Hong Kong International Diamond, Gem & Pearl Show to look for natural stones and diamonds. At the two shows, I visited 200 booths, attended 60 business meetings and placed 25 orders worth US$1 million in total. My orders included gold jewellery from Italy and Turkey; silver jewellery from the mainland, Hong Kong, Italy and Thailand; and gold jewellery decorated with diamonds or loose diamonds from India and Israel. As we are going to launch retail business, the new contacts that we established at the shows are useful for our business development. We would like to visit the two shows again because we can meet all our suppliers and source a wide range of jewellery products.”
Dariusz Godziebiewski, General Manager, Szuchman Gold International Company, Poland


“Samer Jewellery is an importer, wholesaler, retailer and exporter of gold jewellery, silver jewellery, diamond jewellery and loose stones. Apart from operating five jewellery shops in the UAE, we also re-export jewellery products to Africa, Southeast Asia and the Middle East. I have attended the HKTDC Hong Kong International Jewellery Show for the last 15 years to find new suppliers with new ideas and throughout these years, we have established a strong network of suppliers from the Chinese mainland, Hong Kong and Italy. The more suppliers we work with, the bigger variety of products we have. At the 2015 show, I have found four new suppliers and placed onsite orders worth US$300,000. After the show, we confirmed around six orders worth US$200,000 for silver jewellery and some gold jewellery. The HKTDC Hong Kong International Jewellery show is the biggest show of its kind in the world. I always try to get the best of it and insist on attending the show every year. Missing the show once means huge loss of potential business in that year. Our plan for 2016 is to introduce platinum jewellery in plain styles or studded with diamonds. The Hong Kong show is undoubtedly the perfect place for us to find the right suppliers for this line. It is also the best venue for me to stay up to date with the latest fashion and trends in the world.”
Ayman M. N. Al Chaar, Owner, Samer Jewellery, UAE