Brand and property owners, licensors, licensing agencies, licensees and their promotion partners are welcome to nominate brands, licensed products or promotion programmes, providing that the entity nominated has satisfied the following criteria:

• Promotion programmes, licensed products, brands and properties have/had to be executed, promoted and/or available for sale in one or more retail markets in Asia during the dates of the Qualification Period (September 1, 2010 through August 31, 2011).
• Sales performance must have met or exceeded the pre-determined targets or performance indicators initially established by the nominee.
• Nominated properties, products or programmes must have demonstrated outstanding, unique and creative execution of product design and/or artwork.