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HKTDCHKTDC Hong Kong International Lighting Fair (Spring Edition)

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Success Stories




“Nanogrid Limited was founded in 2012 by Tom Rodinger, Gimmy Chu and Christian Yan who were graduates of the University of Toronto in Canada. With their innovative, dare-to-be-great attitude and commitment to environmental protection and energy efficiency, these three young entrepreneurs successfully invented Nanoleaf One, the world’s most energy efficient light bulb. The bulb is constructed of a folded printed circuit board which facilitates circuit design and is shatterproof. Such an innovative design eliminates the need of a heat sink and achieves higher efficiency. With a 27-year life span, each bulb uses only 12 watts of electricity and produces 100W of brightness.


Nanoleaf One’s revolutionary design concept and high energy efficiency fully reflect its mission — Technology Creates a Brighter Future. The three co-founders have been dedicated to promoting their products to different corners of the world. They are now engaged in the development of smart bulbs which can be applied to smart homes through WiFi and ZigBee technology and these new products will be launched this year. On the marketing front, they took part in last year’s HKTDC Hong Kong International Lighting Fair (Autumn Edition) for the first time and this was also their first-time participation in the HKTDC Hong Kong International Lighting Fair (Spring Edition) held in April this year to look for more business partners and to expand their distribution network. At the Spring Lighting Far, they established contacts with more than 100 industry players from all over the world mainly including those from the Chinese mainland and North America, and introduced the unique features of their products. Currently, they are in active discussions with four to five main distributors and retailers, hoping to reach agreements and confirm orders within this month. They all agree that the fair helps them to promote and market their products.”


Christian Yan, Co-Founder, Nanogrid Limited, Hong Kong


“Mipow Limited made its first appearance at this year’s HKTDC Hong Kong International Lighting Fair (Spring Edition). Created by Mipow, PLAYBULB is a young and energetic LED lighting brand in Hong Kong which adheres to its business philosophy and direction of “Make It Different” and strives to incorporate technology and innovation into exciting LED products, bringing lighting design to a new level.


Currently, PLAYBULB smart LED products are broadly categorised into indoor lighting, outdoor lighting and special lighting, including PLAYBULB candle, PLAYBULB rainbow and PLAYBULB colour, which perfectly combine music, light and colour, adding more fun to lighting products. PLAYBULB X App enables mobile devices to control the colours and lighting effects of all PLAYBULB products as well as a group of different products simultaneously. Going forward, PLAYBULB plans to launch a new lighting product which can be placed under water, delivering a new level of enjoyment and fun.


Stanley Yeung, Founder of PLAYBULB, says that his company has participated in the Spring Lighting Fair this year because it provides a great platform and a good opportunity for them to introduce PLAYBULB, allowing more people to experience and enjoy their products. At the fair, they met with new buyers from different parts of the world including Europe, Southeast Asia and the US. During the first three hours on the first day of the fair, they received some 300 enquiries from new buyers from Europe, the Middle East and the US and will keep in close contact with them after the fair. Indeed, it’s a good start for young brands like PLAYBUIB to take part in such a large lighting fair.”

Sunny Ng, Global Marketing Director, Mipow Limited, Hong Kong




“ETNA is a leading home products retailer with 18 mega stores throughout Brazil and an online store, selling decorative items, furniture and lighting products. Currently, 85 per cent of our lighting products are imported from the Chinese mainland. After visiting the HKTDC Hong Kong International Lighting Fair (Autumn Edition) in 2014 and its Spring Edition in 2015, we expect that our imports will increase to 90-95 per cent. We visited the Spring Lighting Fair for the first time in 2015 to find small lighting products, establish partnerships with new suppliers and strengthen our relationship with existing suppliers. At the fair, we were particularly interested in LED products, smart lighting products, shades and new products. With the help of the HKTDC’s business matching team, we established very useful contacts with suppliers from the mainland and Hong Kong. We are going to place orders worth US$1 million for LED bulbs, smart lighting, shades, base fixtures, table lamps and designer lamps with these suppliers. We’ll continue to visit the HKTDC Hong Kong International Lighting Fair because this is the right place where we can find high-quality products that meet our strict requirements. As we focus on renewing our collections every year and have plans to increase the number of our mega stores in Brazil, the Hong Kong fair offers plenty of products for our business development.”


Rodolpho Cavalheiro Neto, Product Manager, ETNA, Brazil


“Launched in 2010, our LED line® brand has already established a strong presence in European markets. Currently, LED line® offers more than 150 LED products, and we are going to further broaden our offerings with additional categories by the end of 2015. This was our second visit to the HKTDC Hong Kong International Lighting Fair (Spring Edition) to look for panel lights, LED tubes, floodlights and LED bulbs. After completing 20 long meetings at the fair, we have chosen half of them to be our potential suppliers, which are all from the Chinese mainland. During the fair, we signed a contract with a mainland supplier to buy US$80,000 worth of LED panels which are new items in our product range, and we are going to double this order within the next two months. We placed another onsite order worth US$100,000 for floodlights. In addition, we have already bought US$40,000 worth of LED bulbs from some suppliers that we met at the fair, and some more products are still under discussion. We’ll definitely visit the Spring Lighting Fair again because the timing of this fair offers the best chance for us to find new suppliers and check out market trends for the next peak season which starts in autumn. The Spring Lighting Fair makes it possible for us to arrange long meetings with suppliers and to discuss in more detail.”


Przemyslaw Kowalczyk, Co-owner, Ledin S.C., Poland