Organised by the HKTDC and CIEC Exhibition Company (HK) Limited, Hong Kong International Printing & Packaging Fair takes place at the AsiaWorld-Expo (AWE), allowing the printing & packaging industry to showcase its expertise and customer service to buyers from around the world. The tremendous range of international suppliers and manufacturers offer competitive prices and top-quality services, enabling buyers to wrap up beneficial trading partnerships.
A series of sponsorship packages will be offered exclusively to the Fair’s exhibitors, it provides a valuable platform for exhibitors to enhance the brand awareness and increase the exposure at the fairground.
Application Deadline:
31 January, 2012
Eligibilities:
Every exhibitor is eligible to take the sponsorship packages
Each exhibitor can sponsor a maximum of 2 items
Policies:
When the application is due, and in case of over-subscription for any sponsorship item, exhibitors taking furnished booths or custom-built booths of 18 sqm or above will have a higher priority. If all conditions remain the same, the Organizers will offer the sponsorships on a first-come-first-served basis
The Organisers reserve the discretion on the arrangement of this program
What a better way to show your printing capability to attendees of the Fair by sponsoring the production of the fair catalogue? Attendees use the fair catalogue as a year-round reference guide during and after visiting the Fair, it gives extra exposure opportunity for the sponsor.
Quantity
:
12,000 pieces
Distribution
:
Distribute a copy to each exhibitor, buyer, VIP guest and journalist
No. of pages
:
Estimated 180 pages (No. of pages will be confirmed 1 month before the Fair)
Size
:
Minimum size – 110 mm (W) x 210 mm (L)
Maximum size – 210 mm (W) x 280 mm (L)
Color
:
4-Color
Materials
:
Printed on recyclable paper and with soy ink
Offerings
:
Logo exposure on the back cover of the fair catalogue with title “Fair Catalogue Sponsor and Printer”
Logo exposure on the fair catalogue’s acknowledgement page and fair website if applicable with title “Fair Catalogue Sponsor and Printer
1 Full page of advertisement place on the inside back cover of the Fair Catalogue
Feature the product/application photos on the buyer’s newsletter if applicable
Feature its service/product on a series of pre-fair advertorials on major HK daily newspapers
No. of sponsor
:
One
Sponsor responsibilities:
Sponsor will be responsible for the printing production of the fair catalogue, and
Delivery to AsiaWorld-Expo on 25 April, 2012
Organisers’ responsibilities:
Organisers will prepare artwork file of the fair catalogue;
Collect advertisements of the fair catalogue, and
Distribution of the fair catalogue at the fairground
2. Hanging Banner Sponsorship
Sponsorship Price: HK$ 2,000
By sponsoring the hanging banners, you are able to demonstrate to each attendee of the Fair your wide-format printers’ printing quality, in addition, it allows your company to stand out from the others with greater exposure and business opportunity.
Quantity
:
Around 20 banners
Size
:
Minimum 1500mm (W) x 3500mm (H)
Color
:
4-Color
Other Specifications
:
Digital print on front-lit matt finished vinyl (440g/sqm), double sided, with pockets at top and bottom for insertion of metal tube
Locations
:
All Signage Banner inside Halls
Offerings
:
Acknowledgement on the banners with title “ThisBanner is Printed by”
Logo exposure on the fair catalogue’s acknowledgement page and fair website if applicable with title “Banner Sponsor and Printer”
Feature the product/application photos on the buyer’s newsletter if applicable
Feature its service/product on a series of pre-fair advertorials on major HK daily newspapers
No. of sponsor
:
One
Sponsor responsibilities:
Sponsor will be responsible for printing production of hanging banners, and
Delivery to AsiaWorld-Expo on 25 April, 2012
Organisers’ responsibilities:
Organisers will be responsible for the banner designs, and
Rental costs of banners’ hanging points;
Banners’ hanging & labour costs
Disposal of banners after the Fair
3. Show Bag Sponsorship
Sponsorship Price: HK$ 3,000
Create the ultimate moving billboard. Becomes the exclusive sponsor of the show bag and let your target buyers advertise for you at the exhibition halls and in town during the fair period. This premium sponsorship may keep you one step ahead of your competitors and literally drives visitors to your booth.
Quantity
:
5,000 pieces each
Distribution
:
Distribute a piece to each exhibitor, buyer, VIP guest and journalist
Size
:
292 mm (L) x 420 mm (H) x 90 mm (W)
Materials
:
Printed on recyclable paper
Offerings
:
1 side of the bag with sponsor’s advertisement, the design layout is subject Organisers’ approval. The other side will bear the Fair’s advertisement prepared by the Organisers
Logo exposure on the fair catalogue’s acknowledgement page and fair website if applicable with title “Show Bag Sponsor and Printer”
Feature the product/application photos on the buyer’s newsletter if applicablee
Feature its service/product on a series of pre-fair advertorials on major HK daily newspapers
No. of sponsor
:
Two
Sponsor responsibilities:
Sponsor will be responsible for the artwork file production of the show bag, and
Printing production of show bags, and
Delivery to AsiaWorld-Expo on 25 April, 2012
Organisers’ responsibilities:
Organisers will prepare design artwork of the Fair’s advertisement and then send to the sponsor for design and printing production
Distribution to exhibitors, buyers, VIP guests and journalists of the Fair
4. Invitation Coupon Sponsorship
Sponsorship Price: HK$ 1,000
The Organisers will distribute invitation tickets to prospective visitors of the Fair before the Fair through various channels including but not limited to Organisers’ and media partners’ databanks. This sponsorship item allows the sponsor to place an advertisement on the back of the ticket, providing a vast promotional opportunity which may draw enquires from potential visitors before the Fair and to the sponsor’s booth at the fairground.
Quantity
:
To be Confirmed
Size
:
7cm (H) x 16 cm (W)
Color
:
4-Color
Materials
:
100g Artpaper on recyclable paper and printed with soy ink
Target audience
:
Prospective visitors in Chinese Mainland
Offerings
:
Advertisement space on the back of the invitation ticket
Logo exposure on the fair catalogue’s acknowledgement page and fair website if applicable with title “Invitation Coupon Sponsor and Printer”
Feature the product/application photos on the buyer’s newsletter if applicable
Feature its service/product on a series of pre-fair advertorials on major HK daily newspapers
No. of sponsor
:
One
Sponsor responsibilities:
Sponsor will be responsible for the production of invitation tickets
Delivery to Chinese Mainland for further distribution
Organisers’ responsibilities:
Supply design artwork of the front page of the invitation ticket
Distribution of the invitation tickets to target visitors before the Fair
5. Networking Reception Sponsorship
Sponsorship Price: HK$ 50,000
A networking reception will be held on 28 April 2012 (Day 2 evening) at the fairground. Exhibitors and buyers will be invited to mingle and to find their business partners in the reception. It will be a perfect occasion for the sponsor to reach out to target audience.
Date
:
28 April 2012 (Saturday)
Time
:
4:30pm – 6:00pm
Venue
:
Display Area, Hall 6, AsiaWorld-Expo
Theme
:
Open to sponsor’s suggestion
Capacity
:
Around 150 guests (50 guests invited by the sponsoring brand; 100 by fair organisers)
Format
:
Standing Cocktail with free flow party snacks and drinks
Guests’ Profile
:
Buyers, Exhibitors, Journalists
Organisers’ responsibilities:
provide all logistical arrangements
name the sponsoring brand as the TitleSponsor of the Networking Reception
a 2-min speaking opportunity during the Networking Reception
acknowledgement of sponsor’s name and logo in the following items:
stage backdrop of the Networking Reception
invitation cards of the Networking Reception
MC script of the Networking Reception
e-DMs on fair events to all buyers
Logo exposure on the fair catalogue’s acknowledgement page and fair website if applicable with title “TitleSponsorof the Networking Reception”
*In addition, the sponsor can offer 5 special prizes for lucky draw at Networking Reception (Optional Item)