The Hong Kong International Stationery Fair is the first major trade fair held annually in January for stationery and office supplies. This increases the show’s visibility, maximising exhibitors’ exposure to the global stationery market. It’s also one of the reasons why exhibitors choose to take part in the show, as it enables them to be the first to promote their brands and forge alliances in strong growth markets.

Connect with buyers from fast-growing stationery markets
According to Global Industry Analysts Inc, the fastest growing stationery markets are Australia, Chinese mainland, India, Korea and Taiwan, which are forecast to grow at an annual rate of 3.4% through to 2015.

The Hong Kong International Stationery Fair is known for its global reach and in 2012, it featured 210 exhibitors from 17 countries and regions, and group pavilions from the Chinese mainland, Taiwan and Thailand. The wide range of products, both classics and trendy, attracted more than 15,000 trade visitors from 117 countries and regions, an increase of 4% compared to the last event. Some of the industry giants who visited the show were:

• Kmart (Australia)
• Office 1 Superstore Ltd (Bulgaria)
• Carstensen Import-Export
  Handelsgesellschaft mbH (Germany)
• Li & Fung Trading Ltd (Hong Kong)
• Vectra Line Plusz Kft. (Hungary)
• Pantaloon Retail (I) Limited (India)
• Sanrio (Japan)
• 1300Kb (Korea)
• Woolworth Mexico (Mexico)
• ALLTECO Import – Export (Poland)
• eBazaar (Russia)
• Landmark Group (UAE)

All types of stationery items
The fair presents a full range of stationery items and latest designs for schools, offices and homes; children and adults; and business and fun together with eco-friendly items.

Easy sourcing at theme zones
To facilitate easy and efficient business connections between potential trade partners, the fair is divided into theme zones covering these major categories:

Children’s Stationery & School Supplies This section caters for the growing demand for back-to-school items as a result of increased education investment by governments across Asia. Featured items include school supplies such as school stationery, artist supplies, learning aids, school bags, computer bags and school furniture. Paper & Printing Products The paper-based stationery products segment, sustained by continued demand from student and office use, dominates the stationery products market as the single largest segment according to research by Global Industry Analysts Inc. The Paper & Printing Products zone showcases paper boxes, paper gift bags, cardboard display shelves, counter displays, memo pads, photo albums, recycled paper, scrapbooks, wrapping paper and writing pads.

Office Supplies According to MarketLine Research, the global office supplies market will be worth US$221.6 billion by 2015. Meeting the rising needs for office supplies, this zone features everyday office items such as badges / ID holders, desk organiser sets, desktop gifts, files and folders, file binders, inkjet paper rolls, name card holders, paper shredders, professional-grade photo paper, time recorder attendance systems, stamper printers, stationery punches, toners and toner cartridges. Gift Stationery With the restructuring of the world economy and continued rise of increased consumer spending power in China, gift stationery supplies are in high demand. At this zone all types of gift stationery sets and gift writing equipment will be showcased.

Fringe programme offers industry insights
Informative seminars will be held concurrently with the show where attendees can collect the latest valuable market intelligence and trends from international industry associations and industry experts.

Result oriented business matching service with your potential customers is offered at the show to boost business opportunities, bring business right to your booth with scheduled appointments before the start of the fair.

Expanding business opportunities from the synergies available through two consecutive events, the HKTDC Hong Kong Toys & Games Fair and the HKTDC Hong Kong Licensing Show. The simultaneous staging of these events in related business areas helps expand visitor flow and extend greater commercial benefits to fair participants.

Read what exhibitors and buyers said about the 2012 show

Exhibitor views
“This is just the first morning of the show and we have already received orders for our range of school art supplies which includes a variety of dough and paper mache products from both new and existing customers.”
Ms Sophia Fong, Marketing and Sales Manager of Siam Quality Industries Co Ltd (Thailand)

“We are meeting with a lot of potential new customers from Asia, Europe and the Middle East at the show. As we do not have a minimum order requirement, this is proving popular with buyer representatives from small and medium sized companies.”
Ms Elena Kwok, Export Executive of WriteBest Manufacturing Sdn Bhd (Malaysia)

“This is our first time participation and this fair is really a good match with our new product line, a school bag with patented anti-shock function. We are glad to have received much positive feedback from the buyers coming from Europe, the US, Korea and Middle East.”
Mr Simon Tsui, Managing Director of Avec Enterprises (HK) Ltd (Hong Kong)

Buyer views
“Titanio is an importer of licensed stationery products and toys. This is my third-time visit to the fair. I have established useful contacts with about 10 exhibitors for the supply of different items such as stationery sets and pencil cases. We will place an order after further discussion. The amount of potential orders will be about US$300,000. This is a very important fair for us.”
Mr Rodrigo Alcalde P., General Manager of Titanio (Chile)

“We are an importer and exporter of promotional items as well as stationery and novel products. This is the first time we have visited the fair. We have already placed an order worth US$15,000 for stick-on pens with an exhibitor. We will discuss with another four to five exhibitors for the potential supply of markers and other writing instruments. This is a good show with a number of exhibitors from different parts of the world, and it is recommended to our business associates.”
Mr Ajit Khurana, Managing Director of Silver Sterling India Private Limited (India)

Sign up now for the show!
Start 2013 by expanding your business through new partnerships and markets at the Hong Kong International Stationery Fair. Don’t delay – book your exhibit space today!