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Satisfaction for buyers
At the 2009 fair, 96% of the interviewed buyers expressed satisfaction with 85% either negotiating or placing orders at the fairground.
With more than 250 exhibitors from the major tea producing regions in the Chinese mainland, India, Sri Lanka, Japan and others, buyers have a one-stop-shop for tea requirements. Fair buyers are supported by the financial and logistical infrastructure of Hong Kong, one of the world's great cities for trade.
For buyers such as Mabroc Tea Limited of Sri Lanka and Nam Wan Tea Co Pte Ltd of Singapore, the 2009 fair was very fruitful. Their orders with state-owned Indonesian supplier PT Perkebunan Nusantara VIII amounted to US$78,336.
| Dragon Tea House |
Tea Art Gallery |
Koning International (HK) Limited |
Lam Kie Yuen
Tea Company Limited |
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Eventful fair
The Hong Kong International Tea Fair is crowded with interesting and informative activities. In 2009, the fair featured more than 50 activities, including tea-brewing demonstrations, seminars and a series of Tea Forums. The first “KamCha Competition (Hong Kong-style milk tea)”, organised by the Association of Coffee & Tea of Hong Kong was held and “The Most Beloved Tea” voting game attracted huge interest.
This year, the Association of Coffee & Tea of Hong Kong and HKTDC will jointly organise the “International KamCha Competition 2010”. It will be on a grander scale with international teamsters joining in and competition rounds being held in Australia (Sydney), Canada (Toronto), Chinese mainland (Beijing, Shanghai and Shenzhen) and Macau, the final on the last day of the Hong Kong International Tea Fair.
Value-added visits
As well as the Hong Kong International Tea Fair, buyers can also take in the HKTDC Food Expo, with exhibits with complement tea and which could well provide additional sourcing opportunities. The International Conference & Exhibition of the Modernization of Chinese Medicine & Health Productsis also on at the same time. As many buyers are looking at the health benefits of tea, this will also provide a wealth of interest and opportunity.
Hong Kong, tea-trading hub
Located at the focal point of the most prolific tea-producing regions, Hong Kong is ideally situated as a tea-trading hub. It serves the markets of the world and is especially well-placed to serve the vast Chinese mainland market.
In 2009, Hong Kong imported tea and mate to the value of US$50 million, with the Chinese mainland, Sri Lanka and North America as its top three sources. In the same period, Hong Kong exported tea and mate worth US$12 million; the top three markets were the Chinese mainland, Macau and Canada.
City-centre location
The fair venue, the Hong Kong Convention and Exhibition Centre, is superbly located in the heart of Hong Kong. Not only is it easily accessible and surrounded by accommodation in a wide price range, the HKCEC is within easy reach of Hong Kong's famous restaurants, entertainment hotspots and shopping.
In good hands
One of the fair organisers, HKTDC is recognised as one of the foremost trade fair organisers in the world. HKTDC organises over 30 fairs, a number of which are ranked in the top three in the world.
HKTDC takes particularly good care of buyers, providing them with a range of services and facilities which allow them to conduct business in a pleasurable and efficient manner.
Hear what the buyers say
“Hong Kong is an international city for business and trade as well as a place where different cultures meet. I am excited to be here learning about the latest trends, packaging and design ideas at this first-ever tea fair in Hong Kong. This is a good platform to do business and to help companies grow. I really appreciate HKTDC’s organisation and look forward with confidence to our participation as an exhibitor at the next fair.”
Yin Zhijun, Chairman & General Manager, Laoshe Teahouse, Beijing
“We launched our Leone brand in 1994 with strong emphasis on the quality of our tea products. The tea market has immense opportunities to grow and our business is expanding year by year. I am very impressed with the Hong Kong International Tea Fair and have already identified two new suppliers. Hong Kong is a very convenient place to come and I will definitely visit the fair again.”
Manohar Hemrajani, Manager, T. Choithram & Sons L.L.C., United Arab Emirates
“This is a very fruitful visit. I am now in talks with several companies including a green tea supplier from Vietnam for business cooperation. The fair is really successful with so many international exhibitors and traders. It provides a strategic platform to grow business and our company will consider coming as an exhibitor at the next fair.”
Otaka Yuki, General Manager, ChineseLife Tea House, Japan
“We are one of the biggest companies in Egypt selling teas, snacks and sweets. I am happy to see so many participating companies from different countries and places at the fair. The exhibition venue is spacious and excellent allowing everybody to move around comfortably. I have identified more than one supplier and expect to conclude some deals soon.”
Emad El-Sayyad, Manager of Foreign Relations & Contracts, Al-Jawhara Group for Food & Int’l Industries, Egypt
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