International Buyer Profile
The 2012 edition was attended by 1,893 exhibitors from 43 countries. It attracted over 35,800 buyers from 126 countries and regions, representing a 5% increase over 2011; the top areas of origin for visitors included Australia, Chinese mainland, Japan, Korea, Russia, Taiwan, Thailand, the Philippines, the UK and the US. The global profile of visitors means that the Toys & Games event is the perfect place for establishing connections in a variety of markets, both mature and emerging.
Grown-up Focus
The 2013 show incorporates a special highlight that focuses on items specifically target for grown-ups. High spending power characterises these consumers, who are very demanding of product quality. The newly launched Kidult World brings under one umbrella a number of categories including hobby goods, action figures, toy vehicles and magic items. To highlight and publicise the new highlight, a distinctive display area featuring selected products will be set up at the Hall 1E concourse.
Specialist SectionsThe 2013 show incorporates a special highlight that focuses on items specifically target for grown-ups. High spending power characterises these consumers, who are very demanding of product quality. The newly launched Kidult World brings under one umbrella a number of categories including hobby goods, action figures, toy vehicles and magic items. To highlight and publicise the new highlight, a distinctive display area featuring selected products will be set up at the Hall 1E concourse.
Another undoubted highlight of the fair is the Brand Name Gallery, a premium area that showcases top-quality branded toys and designer collections in a suitably sophisticated environment. It was particularly well received at the 2012 edition, with positive feedback from buyers who appreciated the unique opportunities it provided, particularly to source high-quality innovative and creative items.
Other zones are: Candy Toys, Educational Toys & Games, Electronic & Remote Control Toys, Festive & Party Items, Toy Parts & Accessories, Hobby Goods, Magic Items, Multiple Toys Products, Outdoor & Sporting Items, Paper Products & Toy Packaging, Soft Toys & Dolls, Testing, Inspection & Certification Services, Trade Services, Vehicles, Mechanical Toys & Action Figures and Video Games.
Marketing Opportunities
As well as providing exhibitors the opportunity to attract orders from buyers, the show also offers them a platform for promoting not only their products but also their company image and capabilities through a number of activities. They include:
The Product Demo and Launch Pad, which provides exhibitors with the opportunity to introduce new products and demonstrate them in front of an audience of international buyers and interact directly with them.
The Hong Kong Toys & Baby Products Awards is designed to recognise excellence in innovation, creativity and eco-friendliness – entry is open to exhibitors of Hong Kong Toys & Games Fair and Hong Kong Baby Products Fair.
Four-in-One
The Toys & Games Fair takes place alongside the HKTDC Hong Kong Baby Products Fair, HKTDC Hong Kong International Licensing Show and the Hong Kong International Stationery Fair. Exhibitors can take advantage of the fact that buyers in all these categories are able to seek additional sourcing opportunities at the toys event in order to look for new ideas to take their businesses in new directions.
Act Now!
Don’t delay – ensure that you are a part of this vibrant quartet of fairs by applying for your booth at the Hong Kong Toys & Games Fair today.
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