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World Brand Piazza made its successful debut in 2010 at the Brand Name Gallery. The Piazza presents a perfect showcase to display the exquisite design and expert workmanship inherent in world-famous brands. It has expanded this year; participating brands include A. Lange & Söhne, Audemars Piguet, Blancpain, Breguet, Chopard, Franck Muller, IWC, Jaeger-LeCoultre, Omega, Panerai, Piaget and Vacheron Constantin. At this exhibition, visitors have a chance to view not only a dazzling watch from Vacheron Constantin with no fewer than 186 emerald-cut diamonds weighing about 160ct and worth HK$70 million, but also the world’s first clamshell cellphone with an integrated tourbillon watch, LeDIX by Celsius X VI II. This exclusive zone is sponsored by Prince Jewellery & Watch Company and is located at the Grand Foyer concourse.