Sports Source Asia - Right On Target Sports Source Asia is a highly specialised event serving the sports and fitness industry. For manufacturers and agents dealing in sportswear and accessories, sporting goods and equipment Sports Source Asia 2012 is the perfect environment to meet motivated buyers. Opportunities also exist to sell sub-contract manufacturing services, enter into partnerships or joint ventures, and explore franchises or licensing agreements.

Connecting Industry Players

The 2011 fair saw growth in buyer numbers from emerging markets with buyers from the Chinese mainland heading the 'top ten' list of visiting countries and indicating substantial increase from 2010. Over 6,230 buyers visited the 2011 fair from the mainland, the United States, Taiwan, the Philippines, Japan, Australia, Korea, Canada, Malaysia and France, among other countries.

Companies who sent buyers to Sports Source Asia in 2011 included A.S. WATSON; ADIDAS; Beijing Junefield Sogo Department Store; CARREFOUR; INTERSPORT; Li & Fung; QUIKSILVER; SPRINT; Sun & Sand Sports; The Hong Kong Jockey Club; Wal-Mart; Wuhan Zhongbai Department Store, etc.

Positive Response from 2011 Buyers

PT Trinitas Mulia Abadi is the biggest market player in the retailing business of swimwear in Indonesia. On his first visit to Sports Source Asia in 2011, Rudi Hartono, marketing manager, said, "The fair is compact with a lot of interesting items for us. We expect to conclude deals with up to five new suppliers.”

Justin Walton, managing director of Specialist Optical Ltd. from the UK was visiting the fair for the fifth year. "I’ve secured good suppliers from the fair over the years and we are still maintaining those business relationships.”

“Seiko Sports Life is a major player in the sales of stop watches and sports watches in Japan. We are now expanding our export business to different markets worldwide. I have found two new suppliers for GPS watches and heart rate monitors at the fair," said Yukiaki Suganuma, senior manager, Sports & Health Products Department, Seiko Sports Life Co., Ltd., Japan, on his first visit to Sports Source Asia.

Maximum Exposure For Exhibitors

The tight focus of the fair is enhanced by its product zoning, allowing buyers to negotiate the fair easily and locate potential business partners easily.

• Premium Zone: an upscale showcase for branded products
• Outdoor Sports Zone: a sector highlighting outdoor sporting goods and accessories
• Fitness Zone: a dedicated space for fitness & related equipment, products and accessories

Value Added Activities

In the Activity Zone, exhibitors can organise networking events, product launches or product demonstrations as well as show their sportswear and accessories in fashion parades. The latest market intelligence, newest lifestyle trends and updated industry issues are revealed in a seminar programme.

Growing Market

Hong Kong is a hub for trade in sporting goods. It lies at the heart of Asia, which is a robust market for sportswear and other sporting goods. Hong Kong is also the gateway to the vast market of the mainland, with its affluent and growing middle class - the 2011 fair delivered 1,475 buyers from the mainland.

Intensive Buyer Promotion

Joint organisers of Sports Source Asia - the Hong Kong Trade Development Council (HKTDC) and MMI Asia Pte Ltd (MMI) - have the resources to reach buyers all around the world. Sports Source Asia is publicised through advertising campaigns, editorial coverage in trade journals, electronic & direct mail, road shows and other marketing tools.