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Hong Kong on the PULSE of MARKETING Multimedia
MarketingPulse has emerged as Asia’s premier conference for marketers and brands. The debut event, organised by the HKTDC on 21 March 2018 at the Hong Kong Convention and Exhibition Centre, attracted more than 1,200 corporate executives, marketing and advertising agency representatives and brand representatives from around the world.
Multimedia 26 March 2018
Belt and Road: HKUST’s Key Research Role Multimedia
The Hong Kong University of Science and Technology is playing a key research role for Belt and Road Initiative opportunities, says HKUST’s Albert Park. Co-presenting a series of market insight seminars, Professor Park says the HKUST’s Business School has a major collaboration with overseas academics while as founding member of the Asian Universities Alliance it is promoting two-way partnerships with Belt and Road countries and opportunities in Hong Kong.
Multimedia 19 March 2018
SmartBiz Expo: Showcase for New Technologies Multimedia
The inaugural HKTDC SmartBiz Expo 2017 featured technology applications and innovative solutions, like “Pepper” a concierge robot speaking in different languages, from Hong Kong’s Win Win Industrial. Neat Limited came up with business fintech mainly aimed at SMEs, while JetOne Motion offered virtual reality (VR) opportunities in the branding arena. Peter Yu of JetOne Motion said SmartBiz Expo 2017 was a great showcase for new technologies.
Multimedia 31 Jan 2018
Anti-Pollution Solution for the Belt and Road Multimedia
While the Hong Kong University of Science and Technology (HKUST) has been developing ground-breaking air purification technology, Cathy Jim of Hong Kong marketing company RHT Industries has been promoting the solution to clients such as medical labs and factories in many Belt and Road countries. Ms Jim explains how Hong Kong’s role as a connecting point for advanced technologies is backing up HKUST’s research strengths.
Multimedia 29 Jan 2018
Asian E-tailing Summit: Right Time, Right Place Multimedia
The inaugural E-tailing Summit 2017 was “the right time in the right place” to feature borderless trade and online commerce, according to Anson Bailey of KPMG while Kiril Popov from Fung Global Retail and Technology said Hong Kong was a key node in e-tailing. The event featured plenary, breakout sessions, workshops and networking, with attendees praising its top-notch speakers and exciting atmosphere.
Multimedia 25 Jan 2018
Consumption in the China Market Takes Off Multimedia
A major driver for the Chinese mainland economy in 2018 will be domestic demand, says Ronnie Chan, Chairman of Hang Lung Properties. Speaking at the January 2018 Asian Financial Forum (AFF), Mr Chan adds that technology will also be a key economic factor for the next 5-7 years. He says the AFF is now a major regional event while the AFF panel he chairs on China opportunities has become an increasingly hot topic.
Multimedia 16 Jan 2018
Building “STEAM” at Asia’s Largest Toys & Games Fair Multimedia
The HKTDC Hong Kong Toys & Games Fair welcomed some 2,100 exhibitors from around the world offering a broad selection of the latest innovative playthings. Among 45 countries and regions represented were newcomers Estonia, Russia, South Africa and Vietnam taking part in Asia’s largest and the world’s second biggest fair of its kind. Art is being added into the mix of “STEAM” toys creating science, technology, engineering, arts and math (STREAM) experiences.
Multimedia 15 Jan 2018
Hong Kong Export Outlook for 2018 Multimedia
Continued world recovery supports a favourable environment for exports
Multimedia 18 Dec 2017
Five Fairs, Many Ideas Multimedia
From virtual reality (VR) advertising to e-commerce fashion and many international and local designs, IP opportunities and franchising models, Hong Kong hosted an innovation jamboree in December 2017. New events HKTDC SmartBiz Expo, the Asian e-Tailing Summit and DesignInspire introduced exciting new technologies, online opportunities and creative designing to add to established events Business of IP Asia Forum and HKTDC Hong Kong International Franchising Show.
Multimedia 12 Dec 2017
#DesignInspire: Tap Into Global Creativity in Hong Kong Multimedia
The best and brightest ideas from the world of contemporary design and innovation are on show at the 3-day DesignInspire exhibition, which explores the theme “Urbanovation: co-create a happy city.”
Multimedia 8 Dec 2017
Looking at Vietnam’s Consumer Market for “Affordable Luxuries” Multimedia
Vietnamese consumers are increasingly purchasing fashionable and quality products to improve their living standards. To capture such demand, foreign brands and suppliers are increasingly selling medium-priced products as well as value-for-money items in the country.
Multimedia 24 Nov 2017
Experience #DesignInspire Multimedia
DesignInspire, an international exhibition coming in Hong Kong in December, is partnering with the Business of Design Week (BODW) to stage an inspiring platform for global creative elites, design brands, design associations and institutes to showcase their creativity. An array of interactive installations, novel ideas, design products and projects will be featured.
Multimedia 17 Nov 2017
Booking Start-up Taps Hong Kong for Growth Multimedia
Hong Kong-based online booking platform Klook moves to add services, destinations and numbers of bookings as investors get interested. Co-founder Eric Gnock Fah says access to funding is crucial ahead and Hong Kong has great advantages for financing as well as a premier centre for destination travel services.
Multimedia 14 Nov 2017
In Style • Hong Kong in Kuala Lumpur Multimedia
Malaysian businesspeople and consumers have had a chance to sample Hong Kong’s lifestyle products and business services, during a major promotion held in Kuala Lumpur in late October till early November. The In Style • Hong Kong events, organised by the Hong Kong Trade Development Council (HKTDC), drew more than 4,100 people.
Multimedia 10 Nov 2017
Networking for Start-up Success Multimedia
Taiwanese companies were among those exhibiting at the new Startup Zone during  the October HKTDC Hong Kong Electronics Fair 2017. In this podcast interview, Jeffrey Ling, VP of Operations & Startup Development, Taiwan Startup Stadium, highlights the value of connecting with buyers at trade events rather than solely focusing on fundraising or generating media buzz.
Multimedia 3 Nov 2017
Blending the Physical and Digital Worlds Multimedia
Andy Cheung, Technology Evangelist, Microsoft Hong Kong Ltd, discussed the trending innovation of mixed reality at the “Symposium on Innovation & Technology,” which was held during the Hong Kong Electronics Fair (Autumn Edition) 2017. In this podcast interview, Mr Cheung explains how businesses and individuals can benefit from mixed reality applications.
Multimedia 20 Oct 2017
Tomorrow's Tech Today: HKTDC Electronics Fair 2017 Multimedia
From mixed reality to machine learning, the new essentials for tech success were at the 37th edition of the HKTDC Hong Kong Electronics Fair, held from October 13th to 16th, at the Hong Kong Convention and Exhibition Centre. The event has expanded from trade to trends, becoming a platform for the latest in tech thinking. In all, some 4300 exhibitors showed at the Electronics Fair, and concurrent event electronicAsia.
Multimedia 16 Oct 2017
Belt and Road Summit 2017: Hong Kong Centre for Data Exchange Multimedia
Hong Kong is well positioned as a centre for “Big Data” analytics, said Ivan Teh, CEO and Managing Director of Malaysian-based Fusionex. Hong Kong’s position as a gateway to China and synergies with ASEAN countries made it an excellent place for digital data exchange on the Belt and Road. Mr Teh said the Summit’s good turnout and speeches provided a platform for delivering the vision of the Initiative.
Multimedia 29 Sept 2017
Think Asia, Think Hong Kong – London 2017 Multimedia
“Think Asia, Think Hong Kong” (TATHK) is a major promotional campaign organised by the Hong Kong Trade Development Council (HKTDC) to attract overseas companies to use Hong Kong’s service platform to tap into the Chinese mainland and other Asian markets. This video opened events in September 2017 when the TATHK campaign returned to London six years after it started annual outreach efforts to bring business communities from Hong Kong and different economies around the world together.
Multimedia 22 Sept 2017
Belt and Road: Hong Kong as Treasury Centre Multimedia
Tax incentives and financing expertise for Belt and Road Initiative projects offer huge opportunities for Hong Kong as a treasury centre, says Paul She of global accounting and consultancy firm, Mazars. The firm is focusing on technology clients related to the Belt and Road – some for IPO launch on the Hong Kong Stock Exchange – companies “often missed by the market”.
Multimedia 20 Sept 2017
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