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HKTDC World Boutique, Hong Kong is the shop window in Asia for top fashion brands. This exciting show in this exciting city is where big names come together to do big business. It is Asia's fashion hub, from which the latest trends radiate out through the region.
Brands with the ambition to conquer the Chinese mainland market can make the right contacts at this fair. For brands and designers reaching out to western markets, World Boutique is equally rewarding.
Celebrities of fashion
There were big names aplenty at World Boutique, Hong Kong 2010, the eighth edition of this star-studded event. The special brand of excitement of Vivienne Westwood was present in a display, a runway show, and a seminar. The label's creative director, Andreas Kronthaler, was a VIP judge for the Hong Kong Young Fashion Designers' Contest.
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 International brandsThe 2010 event hosted Spain's famous brand MANGO, which is putting its name on storefronts in China's major cities. The cutting edge "The Underground Quarter by Londonedge" brought brands from Europe, UK and US on alternative, street, rock and cult fashion to World Boutique, Hong Kong. The Dutch Pavilion showed hot brands such as worn(r-)evolution, OntFront and Tessari-Art. The city of Quanzhou brought ten top brands from the Chinese mainland while veteran exhibitor, the Taiwan Textile Federation, showed off its four top designers & brand from Taiwan in a runway show. Other big names at World Boutique, Hong Kong 2010 included Fontani, Lacompel Di Landi Andrea, Moda Immagine, Moiselle and Rabeanco. Glittering 2010 highlightThe Hong Kong Fashion Extravaganza attracted the glitterati, who saw the collections of four internationally celebrated fashion designers: Hong Kong's Dorian Ho, the mainland's Guo Pei and Frankie Xie and Japan's Toshikazu Iwaya.
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More highlights
- International trend forecaster Promostyl revealed the direction for Fall/Winter 2011-2012 in its Trend Forum.
- Designers from Canada, the Chinese mainland, France, Hong Kong, Indonesia, Malaysia, Taiwan, Thailand and USA appeared in the International Fashion Designers' Showcase.
- The show which concluded the Hong Kong Young Fashion Designers' Contest was a triumph of fresh young design talent.
- Altogether, there were 16 runway shows plus a lineup of informative and valuable seminars.
 Powerful partnershipAsia's largest fashion event, HKTDC Hong Kong Fashion Week for Fall/Winter, takes place concurrently with World Boutique, Hong Kong. Together, these shows are a magnet for global fashion buyers. Shine with the brightestYour brand should be among the top names at World Boutique, Hong Kong 2011. Book your space today.
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Manage your participation - with just a click Our new online service, Exhibitor Online Platform (EOP), makes managing your exhibition-related matters convenient, quick and efficient.
- Submit booth application online, with immediate acknowledgement from HKTDC
- Track application status and update information online anywhere, anytime
- Receive fair-related information and reminders in timely fashion
Act now, apply online at www.hktdc.com/worldboutiquehk to win a free boothApply for your booth online on or before 30 September 2010 to enter the lucky draw for the chance to win a standard booth valued at HK$27,693 (or other booth option at equivalent price)! |
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Exhibitors' comments
"MANGO is committed to expansion in Asia. We expect to increase our presence in Chinese mainland to 100 shops by the end of 2010. This is our first participation in the fair and we focus on promoting our franchise system. We've acquired some good contacts through meetings with department stores and potential franchisees. HKTDC's support is absolutely marvelous."
Ms Núria Martínez Picón, Project Manager/Franchise &
Expansion Asia, Australia & New Zealand MANGO, Spain
"MODINT is a trade association with about 800 members in the Netherlands. This is our first-time presence in the fair with three Dutch companies promoting their designer brands here. We target high-end customers with our new generation fashion. The fair is good and we are very pleased with the organisation. I expect to come again next year with more companies."
Mr Maurice Groenteman, Consultant, International Business,
MODINT, The Netherlands
"Xtep is a leading fashion sportswear brand on the mainland. Our retail network will increase to about 6,000 specialty shops across the country this year. Hong Kong is an international city and serves as an important window to expand our business to the global market. We found World Boutique, Hong Kong a nice platform to promote our brand and reach out to overseas customers. It's also a great place to learn about the newest fashion trends."
Mr Xu Lei, Marketing Director, Xtep International Holdings
Limited, Chinese mainland
Buyers' comments
"This is a good show. We are looking for gloves, scarves and other fur accessories here. We've already found suppliers and placed some orders for sweaters, handbags and belts. We have over 40 years of experience in the business and Cedric's Luxe Collection of fur accessories is a popular name in the US."
Mr Cedric Kirchner, President, Cedric's Luxe Collection, USA
"We have now 28 Sogo and Seibu department stores in Japan. This is my first visit to Hong Kong and the fair offers a good chance to understand the fashion design trend here. It is our interest to introduce Hong Kong designers to Japanese customers and we will explore potential designer brands for sale in our department stores."
Mr Naohiro Sato, Chief Buyer, Merchandising Department,
Women's Apparel Division, Sogo & Seibu Co., Ltd., Japan
Online Promotions
Using hktdc.com, HKTDC Online Marketplace, means you don't have to wait until the next fair to promote your products. To find out more, visit www.hktdc.com, email supplier@hktdc.org or call (852) 1830 668. |
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