Asia’s Biggest Fashion Event Concludes In Hong Kong Buyers Upbeat About Results from Hong Kong Fashion Week
22 January 2015 – Hong Kong Fashion Week for Fall/Winter, the largest fashion trade event in Asia, ended today on a high note. The 46th edition of Hong Kong Fashion Week for Fall/Winter and the concurrent World Boutique, Hong Kong, now in its 13th year, attracted over 38,000 buyers from 87 countries and regions. The twin events were organised by the Hong Kong Trade Development Council (HKTDC) at the Hong Kong Convention and Exhibition Centre.
HKTDC Deputy Executive Director Benjamin Chau said the event saw increased participation from a number of Asian countries and regions, with the Chinese mainland, Indonesia, Korea, Malaysia, Taiwan and Vietnam registering double-digit percentage growth year-on-year. This reflected the positive sentiment among Asian buyers, Mr Chau said. Despite market challenges, satisfactory buyer growth from selected European markets such as Germany and France was recorded.
The two fairs attracted about 1,800 exhibitors from 27 countries and regions, featuring their latest design collections, apparel, accessories, fabrics and related professional services. World Boutique, Hong Kong also welcomed over 660 international fashion brands. Close to 60 exciting activities were held during the fair period including 30-plus fashion parades and house shows, designer sharing sessions, trend seminars and networking events.
Queenix (Asia) Ltd from Hong Kong is the distributor for German fashion brand MARCCAIN in Hong Kong and the Chinese mainland. Willa Chuang, Brand Manager of Queenix, said MARCCAIN participated in World Boutique, Hong Kong for the third year to introduce their latest designs. She said: “We’ve established contacts with many potential customers from Asia. We’re particularly keen to expand MARCCAIN’s presence in the markets of Indonesia, Malaysia, Thailand and the Philippines. World Boutique, Hong Kong offers an excellent platform to promote the brand and explore business opportunities with more Asian customers.”
Peachespinkish from Indonesia exhibited at Hong Kong Fashion Week for Fall/Winter for the first time. The company designs and produces bridal gowns and evening gowns, which are mainly sold to department stores in Indonesia. Shanty Mulyadi, Designer at Peachespinkish, said their main goal is to develop their business through the fair platform. “Our contemporary and unique designs have attracted a lot of interest from international buyers including those from Europe and the US,” he said. “Some buyers from Canada, Italy and France have made serious enquiries and we expect orders from them soon. The fair also gives us a good opportunity to learn from international fashion designers and see the latest trends.”
Ideal Platform For E-tailers
Based in the Czech Republic, ZOOT is the biggest multi-brand online fashion shop in Central Europe. It currently covers the markets of the Czech Republic and Slovakia, and plans to expand its presence into Hungary and Poland. Michaela Sekyrková, Export Manager of ZOOT, said this is their first time at the fair and they found the business matching meetings very useful: “We’ve already identified two Hong Kong brands that design and offer fashionable handbags, shoes and accessories. We will place initial sample orders. This is a good fair. The timing is just right for us to source and make pre-ordering for the coming fall/winter collections.”
Buyer Joe Phua is Director of mds, a fast fashion retailer in Singapore with 12 stores in Singapore and five in Indonesia, Cambodia and Vietnam. Mr Phua said the company was attending Hong Kong Fashion Week for the first time to source women’s clothing and accessories from more suppliers to expand their franchise business in Malaysia, the Philippines and the UAE this year. He said: “The fair is an interesting show and we are happy with the quality of the suppliers here. We’ll follow up and expect to place orders after the fair.”
The HKTDC held a citywide promotion “Hong Kong in Fashion” to share the ambience of the Hong Kong Fashion Week for Fall/Winter and the World Boutique, Hong Kong with the general public. Under the theme “Light Me Up”, the HKTDC teamed up with over 50 partners including renowned fashion labels, shopping malls, cafes and restaurants to present 68 activities and promote fashion initiatives from 8-22 January, attracting close to 7,500 public participants.
For the first time, World Boutique, Hong Kong welcomed public visitors on the final day (22 Jan). Popular activities included fashion parades, fashion upcycling demo, lucky draws, celebrity events and exclusive shopping opportunities.
Hong Kong Fashion Week and World Boutique, Hong Kong attracted over 38,000 buyers from 87 countries and regions. Fashion Week registered a buyer attendance of over 22,000; World Boutique, Hong Kong over 16,000.
|The 46th Hong Kong Fashion Week for Fall/Winter and the 13th World Boutique, Hong Kong concluded successfully. The four-day fairs (19-22 Jan) attracted over 38,000 buyers from 87 countries and regions|
|Close to 60 exciting activities were held during Hong Kong Fashion Week for Fall/Winter and World Boutique, Hong Kong including 30-plus fashion parades and house shows, designer sharing sessions, themed trade seminars and forums. H&M Creative Advisor Margareta van den Bosch was the VIP judge of The Hong Kong Young Fashion Designers’ Contest 2015. She shared her insights in design experience at a seminar|
|i.t 2015 Spring/Summer Fashion Show attracted singers Jay Fung, Alfred Hui and Mag Lam|
|The Hong Kong Fashion Extravaganza 2015 presented by Audi Hong Kong showcased stunning new collections by Hong Kong’s designer duo Eri Chu and Philip Chu; New York designer Loris Diran; award-winning Chinese designer Wang Yutao; and Swedish couture fashion designer Lars Wallin. Over 1,600 celebrities supported this star-studded event|
|Hong Kong design duo Eri Chu and Philip Chu’s put their latest collection on the runway|
|New York designer Loris Diran’s latest collection|
|Award-winning Chinese designer Wang Yutao’s latest collection|
|Swedish couture fashion designer Lars Wallin’s latest collection|
|Celebrated designer Vivienne Tam showcased her latest knitwear collection at Knitwear Symphony 2015|
|Fashion show from Zee Van Co by designer Meggie Hadiyanto. Indonesian Fashion Designers Association established a pavilion at World Boutique, Hong Kong, with two Indonesian designers showcasing their latest collections at Brand Collections’ Show|
|Making its fair debut, Finland – Hong Kong Trade Association highlights its Finnish style fashion|
|World Boutique, Hong Kong opened to the public on the final day of the fair. Public Day activities included fashion parades, fashion upcycling demo, lucky draws, celebrity events and exclusive shopping|
|World Boutique, Hong Kong held a 90’s @ 60’s vintage fashion party during Public Day. Participants enjoyed the retro theme|
Please contact the HKTDC's Corporate Communication Department:
Joe Kainz Tel: (852) 2584 4216 Email: email@example.com
|About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.
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