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“In Style • Hong Kong” Going to Vietnam

WHAT: The “In Style • Hong Kong” mega promotion will take place in Vietnam to highlight Hong Kong’s vibrant lifestyle and unique creativity, and feature the city’s branded, design-led products and world-class professional services. Speakers at the main symposium will share practical insights on the opportunities brought by the Hong Kong-ASEAN (Association of Southeast Asian Nations) Free Trade Agreement. Hong Kong services providers will deliver on-site business consultations  to participants from Vietnam and other ASEAN countries. There will also be a thematic session on e-tailing, while another session entitled “From Ideas to Business” will explore the latest trends in creative and innovative branding, interior design and licensing solutions. The “In Style • Hong Kong” Expo will meanwhile spotlight branded, design-led Hong Kong products.

WHEN: 20-21 Sept 2018

WHO: Organised by the Hong Kong Trade Development Council (HKTDC)

WHY: Following its previous successful editions in Indonesia, Thailand and Malaysia, this year’s campaign will be held in Vietnam. “In Style • Hong Kong” in Ho Chi Minh City will include a full-day symposium on business services, a two-day trade expo and a high-level gala dinner, as well as a wide array of shopping and dining promotions in the city. The trade exhibition will showcase over 130 of Hong Kong’s leading branded and designer-led lifestyle products. The event is expected to connect Hong Kong companies with importers, distributors, retailers, e-tailers, mail-order houses, department stores and specialised stores in Vietnam and neighbouring ASEAN countries.

AND YOU CAN QUOTE ME: “The connection between Hong Kong and Vietnam has always been strong. The newly signed Hong Kong-ASEAN Free Trade Agreement has further boosted the momentum for bilateral collaboration and connectivity,” Peter Wong, HKTDC Regional Director for Southeast Asia and South Asia.

WHERE: Grand Pollux, Level 3, GEM Center, 8 Nguyen Binh Khiem Street, District 1, Ho Chi Minh City, Vietnam

FAIR WEBSITE: http://instyle-hk.com/2018/expo/main/index_en.html

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