5 March 2019
Hong Kong is hub for global digital transformer
Hong Kong-headquartered Global Digital MOJO is following a very 21st-century path, starting out as a product design company then expanding into marketing communications.
The international digital transformation agency has a strong presence in Asia – with studios in Taichung in Taiwan, Osaka in Japan and Pune in India – and also has one branch each in Spain and Latin America – Barcelona and Mexico City. The firm’s niche digital transformation services work in a wide range of markets and sectors.
Digital MOJO’s founder and Global Digital Strategy/Education Lead David Williams said the firm will continue to transform as markets develop. “I think we’ll be expanding into some new industries where we haven’t played before as much such as the fashion industry, interactive entertainment and gaming, also maybe tourism, health and hospitality,” he said. “These are all areas where the Internet is starting to improve and change the way these kinds of services communicate, so I definitely also see our client base will grow and change. As an agency, we have been developing our business in India and Mexico where we will continue to do so. We will also be developing in other markets which means we’ll be working with new environments, brands and customers. This will make our team even more multicultural and make our working process more international.”
Dr Williams began his career in the United Kingdom but quickly realised the potential Asia presents. “When I started working in the mobile phone industry in the UK, I learnt that a lot of the phones were actually manufactured in Asia, so I had to work with colleagues in factories in China, Japan and Korea,” he said. “It made me realise there was a huge opportunity for technology in Asia but what about design? That was what drew me to Asia, to be close to where the technology was made and to also use my knowledge and expertise with Asian consumers.”
At the Hong Kong Trade Development Council’s (HKTDC) Asian Financial Forum in January, Digital MOJO presented at the InnoTalks, which prepare financial practitioners, corporate leaders and technology providers to capture opportunities arising from the rapid economic transformation brought by technology and innovation.
Dr Williams said peer-to-peer finance companies and start-ups had come to seek advice on designing more compelling experiences for their customers.
Digital MOJO sees events such as the HKTDC’s SmartBiz Expo as good platforms to share the latest industry insights as well as field start-ups’ questions on innovative entrepreneurship. “Our senior team members are active members of professional communities and take great pleasure in sharing at international events,” Dr Williams said.
The firm also helps start-ups set up displays at events. “With our Japan client Kyoto Prefecture/Advanced Technology Research Center, we took five hot smart-city start-ups from Japan to the Smart City Expo World Congress in Barcelona Spain for a series of business development meetings, exhibitions and pitching,” Dr Williams said. The support offered included setting up the stands, online elements and publicity. “We curated an interactive O2O event ‘Japan’s Hot Startups Pitch’ in Barcelona, which was live-streamed online to our academic and accelerator partners in Japan, Taiwan and Hong Kong. Success depends on clear workflow, close communication and endless attention to detail. At MOJO, we have honed these skills over the past 10 years participating in events and their online campaigns all around the world.”
Noting that talent-sourcing is a common problem for high-tech firms, Dr Williams said MOJO’s sourcing channels include employee referrals, partnerships with tertiary institutions and posting positions on specialised social platforms. The firm also concentrates on developing the abilities of current staff.
MOJO finds that despite communications being global, they also need local communications since their products and campaigns cater for specific markets. This calls for a diversity of talent across the world.
When taking a start-up forward, he said MOJO looks for the way the idea is being transformed into reality – is its solution the next best thing? Amid continuously evolving technology, the big factors MOJO looks at when gauging the viability of a start-up are the technology, the team leading the idea and its users and market. “The combination of these is what makes the MOJO magic,” Dr Williams said.
MOJO is a case-study of the scalability of digital business.
“We use the power of the Internet to provide a virtual global office. Actually, we are a globally networked team with planners, technologists, data scientists, designers and researchers. When we work together on a new project, the high scalability of digital allows us to communicate at any time and exchange ideas right away. It also allows us to offer cost-effective solutions to clients depending on their budget and works scope,” Dr Williams said.
Global Digital Mojo