Changes in Consumer Behaviour in Traditional Markets and Implications for Hong Kong Exporters

Given strong economic headwinds, the long-running consumption spree in traditional markets has subsided. Millions of consumers have made significant changes to their lifestyles and buying preferences in response to the prevailing recession. This report addresses how consumer behaviour in traditional markets is changing, what are the potential niche products likely to weather the storm better, and what steps should Hong Kong exporters take to capitalise on these emerging consumer trends.