How to Register a Brand and Resolve IPR Disputes in China (Chi)

Brand promotion is a necessary strategy in China's domestic sales. However, only brands that have duly registered their trademark and patent can seek IP protection in China. This book provides a comprehensive and practical guide on how companies can register their brands related IP, and what can be done to protect their interests when their rights are infringed. This book is written by an experienced IP lawyer and has used lots of cases and illustrations to facilitate easy reading.