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ACNielsen Insights Asia Pacific is drawn from most recent research and surveys conducted by ACNielsen in the Asia Pacific region providing the latest trends and insights into consumers and markets throughout the region.

ACNielsen Insights Asia Pacific



Content provided by : AC Nielsen

December 2006

  
1.
 ACNielsen Insights Asia Pacific - AC Nielsen
ACNielsen Insights Asia Pacific is drawn from most recent research and surveys conducted by ACNielsen in the Asia Pacific region providing the latest trends and insights into consumers and markets throughout the region....
20 Dec 2006

August 2006

  
1.
 Price and Profitability - What Your Brand Needs to Know About the Price of Profitability - AC Nielsen
Fundamentally, a brand's continuity depends on its ability to sustain itself over the longer term. This means that the profit it attracts by virtue of building its equity must be utilised in ensuring its sustenance....
1 Aug 2006
2.
 The Pricing Toolbox - AC Nielsen
Segmentation pricing, niche pricing, EDLP or Hi-Lo pricing, and other approaches are ultimately variations of three fundamental strategies. Find out what these typical pricing strategies are in this article....
1 Aug 2006
3.
 How Price Relates to Other Variables in the Marketing Mix - AC Nielsen
As with any new product launch or line extension, it is critical during the early stages to monitor product acceptance amongst consumers. Early indications allow for fine-tuning of the marketing mix to maximise year one sales opportunities and establish a solid foundation for growth....
1 Aug 2006
4.
 Managing Price In Different Geographies - AC Nielsen
For most multinational companies, managing price in different geographies can be a sizeable and complex challenge. ACNielsen Analytic Consulting's Global Normative Database, piloted in 2005 [covering 10 countries, three categories and a selection of brands and packs] offers a...
1 Aug 2006
5.
 Managing Price Distribution In Different Channels - AC Nielsen
The measured elasticities confirmed that consumers are less price sensitive when their purchase is impulsive/need driven. Very similar trends were also observed for promotional price elasticities....
1 Aug 2006
6.
 Managing Price In Different Market Conditions - AC Nielsen
Most brand owners are increasingly confronted with competition from new low price competitors (eg Private Label) that tends to require a change in their brand's pricing strategy....
1 Aug 2006
7.
 Making Sure It's The Right Thing To Do - AC Nielsen
Using price modelling to uncover strategic insights requires caution, however, and it is important to have a clear understanding of which questions can be addressed with a pricing model....
1 Aug 2006
8.
 Managing Price Across a Brand Portfolio - AC Nielsen
Another challenge manufacturers face is that of managing price across a brand/pack portfolio. An anonymized analysis from a soft drinks study illustrates the example of a portfolio comprising a variety of brands and packs....
1 Aug 2006