Brand awareness among consumers in China has been increasing rapidly in recent years. With a wide variety of commodities available on the market, people often make their buying decisions based on brands. Brand building is, therefore, the key to opening up the Chinese mainland market. In the course of building their brands in the mainland, promotion is an important aspect. The market of Hong Kong is different from that of the mainland. Many small-and-medium size Hong Kong companies at the initial stage of preparing to enter the mainland market with their own brands may not know how to draw up their promotion plans. This guidebook gives an account on the characteristics of various popular methods of brand promotion in the mainland market, as well as major considerations in choosing various intermediaries. A practical reference for Hong Kong companies venturing into the mainland market by way of brand promotion, this guidebook helps them in preparing a suitable promotion strategy, making the best use of their own resources with a better promotion effect.