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This is an A-Z guide to product distribution in China. Any questions in relation to setting up a distribution network, compliance with quality and health standards, labeling and packaging requirements, etc. will be answered in this guidebook

Practical Guide to Distribution in China



Content provided by : Hong Kong Trade Development Council

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China's retail market has great development potential. Over the past 15 years, retail sales almost doubled every four years to reach Rmb 5,395 billion in 2004. The Chinese government has removed all entry barriers for foreign participation in foreign trade, wholesale and retail businesses. However, Hong Kong companies that plan to break into the mainland's retail market still have to observe the prevailing rules and regulations applicable to product distribution. This Practical Guide gives a comprehensive account of the regulatory policies in retail, wholesale and foreign trade in China; explains the procedure of setting up a distribution company; lists all mandatory requirements in product quality, packaging and labeling etc. This Guide also introduces the different types of tax in relation to product distribution in China.

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  1-1 Major Channels of Product Distribution
  1-2 Wholesale System
  1-3 Retail System
  1-4 Distribution of Imported Goods
     
     
  2-1 Policies Governing Domestic Sale by Foreign-Invested Production Enterprises
  2-2 Application Procedures for Foreign-Invested Production Enterprises to Sell Their Own Products in China
     
     
  3-1 Policies Governing Foreign Firms Importing Direct for Domestic Sale
  3-2 Regulations Governing Import and Sale of Goods
  3-3 Policies Governing Foreign Enterprises Sourcing in China for Sale Locally
     
     
  4-1 Establishment of Wholesale Enterprises
  4-2 Establishment of Retail Enterprises and Procedures for Opening Stores
  4-3 Establishment of Franchising Enterprises and Procedures for Opening Stores
  4-4 Individually-Owned Businesses
     
     
  5-1 Categories of Distributors/Agents
  5-2 Operation Models of Distributors/Agents
  5-3 Criteria for Selecting Distributors
  5-4 Signing Distribution Agreement with Distributors/Agents
  5-5 Points to Note in Signing Agreement with Distributors/Agents
     
     
  6-1 Entry Models for Products
  6-2 Procedures for Making Purchasing Decisions
  6-3 Points to Note for Suppliers Applying for Entry
     
     
  7-1 Entry Models for Enterprises
  7-2 Procedures for Making Purchasing Decisions
     
     
  8-1 Products Requiring Production Licences
  8-2 Products Requiring Special Business Licences
  8-3 Products Requiring Quality/Safety Licensing
  8-4 Products Requiring Health Licences
  8-5 Consumers' Rights and Manufacturers' Obligations