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Regional Website: United Kingdom


20 Feb 2019
Four Hong Kong designers debut during London Fashion Week

 

The Hong Kong Trade Development Council (HKTDC) led four leading Hong Kong design labels to unveil their 2019 Autumn/Winter collections during London Fashion Week, showcasing Hong Kong’s fashion creativity to industry elites and style influencers from around the world. The HKTDC featured the four labels at its “Fashion Hong Kong” Fashion Presentation and Cocktail Reception on 15 February at The College, Old Central Saint Martins in London. The event attracted more than 850 buyers, media representatives and fashionistas.   

This is the second year for Fashion Hong Kong to take the city’s brands to London Fashion Week. The event fostered an exchange among fashion industry experts from the two places and was well received by scores of industry experts and celebrities. International fashion media and local fashion influencers including The Business of Fashion (BoF), Women’s Wear Daily (WWD) and ELLE UK attended and reported on the event. 

The four Hong Kong fashion designers presented the cutting-edge of the city’s fashion creativity by incorporating art installations, music, drama and performance art elements into the presentation. Each showcased their own unique style and together they highlighted the multi-faceted and diverse talent of Hong Kong designers. Showcasing their designs were Doris Kath Chan (brand name: DORISKATH), Cynthia Mak (brand name: HOUSE OF V), Polly Ho (brand name: LOOM LOOP) and Yeung Chin (brand name: YEUNG CHIN). 

Fashion Hong Kong is a series of international promotional events organised by HKTDC to promote Hong Kong fashion designers and labels in the global fashion arena. Since 2015, Fashion Hong Kong has actively participated in international fashion weeks and renowned events – in cities such as New York, London, Copenhagen, Tokyo and Shanghai − to showcase Hong Kong's unique and diversified designs. The HKTDC led three Hong Kong designer brands to feature at New York Fashion Week on 8 February.