Italian Creativty Leverages Hong Kong Platform
Hong Kong’s strategic location and favourable business environment make the city a magnet to entrepreneurs from around the world. Italian designer Elena Raho is yet another business figure to choose the city as a base to spearhead her empire’s expansion in the region. Ms Raho sees immense potential on the Chinese mainland, where affluent consumers display a growing appetite for luxury and quality products, especially those with the design cachet of her native country. Hong Kong has become the perfect springboard for her Italian design team to reach the mainland market and leverage connections she forged with partners in Zhejiang and Wenzhou through the Hong Kong Trade Development Council’s DesignInspire exhibition. She is now well on her way to establishing a foothold in the mainland with wide-ranging product lines.