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Regional Website: United Kingdom


Hong Kong Spotlight

HK-UK Business Partnership

 
Design Gives Brands a Winning Edge

When fast-food giant McDonald’s unveiled its new concept store in Hong Kong in December 2015, it was described in the media as “barely recognisable” from the brand of old.

Bright colours and glaring neon – once the staple of the iconic fast-food eatery with outlets in some 119 countries – have been replaced by muted hues and subdued lighting. 

A “theatre kitchen,” where customised dishes are prepared in full view of customers who “create” their taste from the fresh ingredients on display, replaces the back-of-house grill.

Mark Landini, Creative Director at Landini Associates, a global studio based in Sydney, Australia, designed the concept, which has since been rolled out to two more McDonald’s outlets in Hong Kong and is now going worldwide. The firm is currently replicating the model at franchise outlets in India, Singapore, the Chinese mainland, Qatar and Dubai.

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What's New

The briefing will be held 2 Septmber in Dublin Dublin Chamber Briefing: Is Hong Kong on your Radar?
25 Aug 2016 (Press Release)
The morning briefing will highlight opportunities for Irish companies in Hong Kong, pariticulary in the food & beverage and fintech sectors

David Marsden will tell buyers about HKTDC sourcing services Hong Kong and China Sourcing Presentations at IAF
24 Aug 2016 (Press Release)
Buyers can attend the presentations during the International Autumn Fair to learn about Hong Kong's advantages as a partner for sourcing from China

HKTDC will be on stand R51 HKTDC at Top Drawer
17 Aug 2016 (Press Release)
HKTDC will promote its business matching and SOZ services, product publications and Marketplace app at the show

The event will be held at the Postillion Convention Centre WTC Rotterdam Belt and Road Seminar in Rotterdam, 4 July
22 June 2016 (Press Release)
The event will encourage Dutch companies to work with Hong Kong partners to explore Belf and Road opportunities.

Gregory So will deliver the keynote address at the seminar Hong Kong's Thriving Creative Economy - Seminar
5 May 2016 (Press Release)
A seminar will be held at the Design Museum in London to highlight Hong Kong's creative industries
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