The Right Sound
Imagesound Group is helping brands in Asia march to the beat of their own drum after the UK company set up a regional base in Hong Kong.
In major cities across Asia, brand image is everything, and creating the right musical ambience is key to establishing a store’s brand identity and attracting prime clients. To tap the growing Asian demand for in-store music solutions, leading provider Imagesound Group of the United Kingdom set up its regional headquarters in Hong Kong in 2015 – 17 years after it first set foot in the region in 1998. “We got to a stage where we’ve been getting more demand and more business in Asia,” said Paul Wong, Imagesound’s Regional Consultant in Asia-Pacific. For years, the UK company was represented by individual consultants in different part of Asia. “The advantage of having a regional headquarters here is that we are able to be more responsive and adaptable in terms of how we identify our clients’ needs,” said Mr Wong.