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China’s e-tailing Innovations

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5 Sept 2014
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The explosion of internet marketing on the Chinese mainland has created a wealth of opportunities, but what is the best way to start reaping the rewards? Should you go the brick-and-mortar route first and supplement it with online efforts? Or could e-tailing before retailing also be the route to success? HKTDC Economist Alice Tsang spoke with Francis Moriarty about some case studies showing how ‘bricks-and-mortar’ and online efforts have been combined for innovative results.

Industry: Logistics & Transport Services, Information Technology Services
Region: Worldwide, China, Hong Kong
Keyword: e-commerce, Online Shopping, E-tailing

Related Links:
Social media in China: online-offline strategy pays off for fashion brand
Social media in China: how one tee-shirt company engaged its target market
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