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The explosion of internet marketing on the Chinese mainland has created a wealth of opportunities, but what is the best way to start reaping the rewards? Should you go the brick-and-mortar route first and supplement it with online efforts? Or could e-tailing before retailing also be the route to success? HKTDC Economist Alice Tsang spoke with Francis Moriarty about some case studies showing how ‘bricks-and-mortar’ and online efforts have been combined for innovative results.
Industry:
Logistics & Transport Services,
Information Technology Services
China’s e-tailing Innovations
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