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Home > Multimedia > Merchandise Licensing Top Tool for China Toy Business: HKTDC Podcast
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Merchandise Licensing Top Tool for China Toy Business: HKTDC Podcast

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21 Oct 2014
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Speaker: Jacqueline Vong, Vice-president of Marketing and Licensing, King Bee Toys

Merchandise licensing is a pathway to success for toy industry players aiming to develop their business in mainland China’s lucrative markets. That was the advice from Jacqueline Vong, Vice-president of Marketing and Licensing with King Bee Toys, in her speech to the China Toy Industry Sustainability Summit 2014 in Shanghai. Ms Vong explains in this audio podcast interview with Hong Kong Trade Development Council (HKTDC) Deputy Director of Research Pansy Yau.

Industry: Licensing, Toys & Games
Region: Worldwide, Mainland China, Hong Kong
Keyword: Licensed Merchandise, Toys, China, China Toy Industry Sustainability Summit, Licensing

Related Links:
Developing Business in China Through Licensing



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