About HKTDC | Media Room | Contact HKTDC | Wish List Wish List (0) | My HKTDC |
Online Marketplace - Quality Wholesale Suppliers & Manufacturers
All | Products/Services | Company Name | Research | Events | News | Multimedia
Top Search:   
 
Home > Multimedia > Merchandise Licensing Top Tool for China Toy Business: HKTDC Podcast
Get timely updates on trends affecting your industry, stay on top of new opportunities and watch trade events highlights. Produced by the Hong Kong Trade Development Council (HKTDC).

Merchandise Licensing Top Tool for China Toy Business: HKTDC Podcast

Media Player Goes Here!
21 Oct 2014
Download
en
Display as Pop Up




Speaker: Jacqueline Vong, Vice-president of Marketing and Licensing, King Bee Toys

Merchandise licensing is a pathway to success for toy industry players aiming to develop their business in mainland China’s lucrative markets. That was the advice from Jacqueline Vong, Vice-president of Marketing and Licensing with King Bee Toys, in her speech to the China Toy Industry Sustainability Summit 2014 in Shanghai. Ms Vong explains in this audio podcast interview with Hong Kong Trade Development Council (HKTDC) Deputy Director of Research Pansy Yau.

Industry: Licensing, Toys & Games
Region: Worldwide, Mainland China, Hong Kong
Keyword: Licensed Merchandise, Toys, China, China Toy Industry Sustainability Summit, Licensing

Related Links:
Developing Business in China Through Licensing



Most Popular
marketinsights
Brazil: New Government, New Policy and New Opportunities
25 March 2020
en

marketinsights
China’s New Old: Consumer Characteristics and Preferences
8 Jan 2020
en

marketinsight
India in Focus: The Tech Start-up Ecosystem
30 Dec 2019
en

marketinsights
Saudi Arabia: Opportunities and Outlook
25 June 2019
en

marketinsights
Freight Forwarding enters Digital Age at ALMC
24 Jan 2020
en