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Character-driven Toy Industry

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21 Oct 2014
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Speaker: Tony Izumi, Executive Supervisor of Giant Eye Chinimation

Licensing animated characters can provide a major boost for toy manufacturing, says Tony Izumi, Executive Supervisor of Giant Eye Chinimation. The producer behind many success stories where characters were converted into toys spoke at the October 2014 China Toy Industry Sustainability Summit in Shanghai. HKTDC Deputy Director of Research, Pansy Yau caught up with Mr Izumi for this audio podcast recorded at Redtown - an incubator for Shanghai’s cultural and creative industries.

Industry: Licensing, Toys & Games
Region: Worldwide, Mainland China, Hong Kong
Keyword: Licensing, Toy Manufacturing, Animated Characters, Giant Eye Chinimation, China Toy Industry Sustainability Summit

Related Links:
Licensing Industry in Hong Kong



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