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In China, jewellery has become an everyday accessory that adds to the wearer’s personal image and taste. HKTDC economist Wenda Ma recommended industry players offer compact design, trendy and easy-to-match styles, or in collaboration with fashion brands or designers. Besides, they should pay attention to and satisfy consumers’ desires, for example, by creating trendy brand image exuding confidence, good taste and independence.
Jewellery: China’s Indispensable Accessory
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