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Home > Multimedia > China’s Jewellery Shoppers: The Hong Kong Brand Advantage
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China’s Jewellery Shoppers: The Hong Kong Brand Advantage

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10 Dec 2014
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Speaker: Wenda Ma

Hong Kong’s jewellery brands enjoy an edge in China, especially in the second- and third-tier cities. According to HKTDC Economist Wenda Ma, mainland consumers think Hong Kong’s jewellery brands are innovative, trendy style, creative and good taste. Also, they are willing to pay a premium of 47% for Hong Kong jewellery brands, compared with mainland jewellery brands.

Industry: Jewellery
Region: China, Hong Kong
Keyword: Jewellery

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China’s Jewellery Shoppers: The Hong Kong Brand Advantage

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