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By 2019, the number of franchise brands in Asia is expected to exceed that of the US, EU, Australia and New Zealand combined. HKTDC Economist Wenda Ma believes Hong Kong has the edge in serving the growing franchising business in Asia, for example, by helping manage the franchisees, handle licence applications, fulfil import requirements, manage supply chains, adapt to local needs and tastes, and communicate with the local business community and government officials.
Franchising through Hong Kong: Accessing the Asian Market
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