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Speaker:
Jo Hall Regional General Manager, Merchandise & Marketing, Toys “R” Us (Asia) Limited
High-tech toys in the marketplace are marketed with some equally sophisticated modern methods according to Jo Hall, Regional General Manager in charge of Merchandise & Marketing at Toys “R” Us (Asia) Limited. Ms Hall spoke to a panel at the 2015 Hong Kong Toys & Games Fair about how so-called “omni-channel” marketing works for the retailer’s operations across the region and the world.
Omni-channel Marketing for Toys "R" Us in Asia
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