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China’s Online and O2O Shopping for Consumer Electronics

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28 April 2015
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Chinese consumers have different online and O2O behaviours when shopping for different products, such as audio-visual equipment, wearable electronics and small kitchen appliances

Industry: Information Technology Services
Region: Mainland China, Hong Kong
Keyword: Online Shopping, O2O, online-to-offline

Related Links:
China’s Small Electrical Appliances Market: A Consumer Survey (Executive Summary)



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