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Home > Multimedia > Hong Kong Licensing Events Help Sesame Workshop “Find Friends” in China
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Hong Kong Licensing Events Help Sesame Workshop “Find Friends” in China

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14 Jan 2016
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Speaker: Maura Regan

More than 30 years since “Big Bird” first flapped into the hearts of kids in China, New York-based Sesame Workshop is finding new audiences for the character and his friends at a licensing industry event in Hong Kong. Strong partnerships with broadcasters, retailers and digital platforms such as Tencent have been critical, according to Maura Regan, Senior Vice President and General Manager for International Media at Sesame Workshop.

Industry: Licensing
Region: Worldwide, China, Hong Kong
Keyword: Licensing Show

Related Links:
• HKTDC Hong Kong Kong International Licensing Show
• Asian Licensing Conference



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