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Home > Multimedia > Star Role for Hong Kong in Michelin’s Asia Plans
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Star Role for Hong Kong in Michelin’s Asia Plans

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15 Feb 2016
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The famous “Michelin Man” is just one of many “brand extensions” for the French company synonymous with tyres and stars awarded to restaurants in its guides. And Hong Kong is a key location to explore opportunities in Asia, according to Christian Delhaye, Managing Director of Michelin Lifestyle. He spoke with the HKTDC for this podcast recording at the 2016 Licensing Show.

Industry: Licensing
Region: Worldwide, China, Hong Kong
Keyword: Licensing Show

Related Links:
HKTDC Hong Kong Kong International Licensing Show
Asian Licensing Conference

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