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Skincare Products in China: Characteristics of Male and Female Consumers

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23 May 2016
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In order to get an in-depth understanding of China’s skincare and cosmetics markets, HKTDC Research recently conducted a series of company visits and consumer focus group discussions, as well as completing an online survey of the sector. Here economist Alice Tsang highlights the differences in skincare routines and brand preferences between the mainland’s female and male consumers.

Industry: Health & Beauty
Region: Mainland China, Hong Kong

Related Links:
Skincare Products in China: Characteristics of Female Consumers
Skincare Products in China: Characteristics of Male Consumers



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