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Capitalising on China’s New Advertising Landscape

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2 June 2016
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Advertising is booming across China, with digital media challenging the conventional channels as brands battle to woo consumers. Senior Economist Wing Chu assesses the new marketing landscape and examines the opportunities opening up for Hong Kong companies.

Industry: Advertising Services
Region: China, Hong Kong
Keyword: Advertising

Related Links:
• Capitalising on China’s New Advertising Media (1): New Media to Stimulate Market Demand
• Capitalising on China’s New Advertising Media (2): Expanding the O2O Consumer Market



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