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Seeking to tap the multitude of licensing opportunities available across Asia, Viacom International Media Networks took part in the region’s leading licensing event in Hong Kong. On the sidelines of the HKTDC Hong Kong International Licensing Fair, Ron Johnson, Executive Vice President, Consumer Products, Promotions and Recreation, Viacom International Media Networks, discusses why Viacom chose Hong Kong as the place to build brand awareness in Asia.
Developing New Licensing Frontiers
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