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We are keen to tell the story of Italian wine to consumers in Asia, explains the CEO of Veronafiere S.p.A Giovanni Mantovani. Italy was represented by over 100 exhibitors at the Hong Kong Int’l Wine & Spirits Fair 2018, which marked the debut of the World of Olive Oil section at the Vinitaly pavilion. Cultivating a network of Italian wine experts in Hong Kong and Mainland China is essential in harnessing the region’s booming demand, says Mr Mantovani.