About HKTDC | Media Room | Contact HKTDC | Wish List Wish List (0) | My HKTDC |
Online Marketplace - Quality Wholesale Suppliers & Manufacturers
All | Products/Services | Company Name | Research | Events | News | Multimedia
Top Search:   
 
Home > Multimedia > Conquering Customer Experience in Asia
Get timely updates on trends affecting your industry, stay on top of new opportunities and watch trade events highlights. Produced by the Hong Kong Trade Development Council (HKTDC).

Conquering Customer Experience in Asia

Media Player Goes Here!
11 Jan 2019
Download
en
Display as Pop Up




How would you characterise consumers in Asia? “Highly-demanding and mobile-first” says Cassandra Girard (Global Vice President and Head of Consumer and Travel Industries, SAP Customer Experience). Brands must therefore grasp their customer’s journey in order to make a mark on the region, where digital-first organisations are transforming different sectors. Ms Girard spoke at the Asian E-tailing Summit 2018 to help industry players navigate the evolving e-tailing ecosystem.

Industry: Business Management & Consultancy Services, Surveying
Region: Worldwide, Hong Kong
Keyword: SAP Customer Experience

Related Links:
Asian e-Tailing Summit
SAP Customer Experience



Most Popular
marketinsights
Hong Kong Export Outlook for 2019: Cautiously Optimistic Amid Lingering Trade Tensions
13 Dec 2018
en

marketinsight
Key Findings of China’s Middle Class Consumer Survey
11 Aug 2017
en

marketinsights
A Grocery Store Made for the Future
14 Dec 2018
en

podcastMI
Accessing the ASEAN Consumer Market: Fashion and Accessories
15 Oct 2018
en

marketinsights
Debunking Big Data
21 Dec 2018
en