How would you characterise consumers in Asia? “Highly-demanding and mobile-first” says Cassandra Girard (Global Vice President and Head of Consumer and Travel Industries, SAP Customer Experience). Brands must therefore grasp their customer’s journey in order to make a mark on the region, where digital-first organisations are transforming different sectors. Ms Girard spoke at the Asian E-tailing Summit 2018 to help industry players navigate the evolving e-tailing ecosystem.
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