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China’s Toys and Games Market

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6 May 2019
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Over recent years, as the economy of Mainland China has continued to expand, the toy survey has been buoyed by the willingness of parents to spend more on better quality games and play items for their children. To understand the latest market trends, HKTDC Research recently completed a of the behaviour and purchase criteria of mainland consumers on toys and games.

Industry: Toys & Games
Region: Mainland China, Hong Kong
Keyword: Toys, Toys & Games Fair, STEAM

Related Links:
• China’s Toys and Games Market (1): Purchase Motivations
• China’s Toys and Games Market (2): Consumer Preferences
• China’s Toys and Games Market (3): Pricing and Brand Factors
• China’s Toys and Games Market (4): Information and Purchase Channels
• China’s Toys and Games Market (5): Two-Child Parents’ Purchase Preferences



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