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A Melting Pot for East-meets-West Marketing

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17 May 2019
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Speaker: Keiei Sho, Executive Officer, General Manager of Overseas Business

In the midst of a food shortage in Japan after WWII, Calbee stepped in to make prawn crackers using flour left behind by the US Army and local seafood. Today, Calbee is a market leader with a time-tested product line-up loved around the world. Keiei Sho (Executive Officer, General Manager of Overseas Business) joined MarketingPulse 2019 to share soundbites (and snacks!) with global marketers.

Industry: Food & Beverages
Region: Worldwide, Hong Kong, Japan
Keyword: marketingpulse

Related Links:
MarketingPulse
Calbee



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