Output of China's media industry is expected to reach RMB 475.2 billion this year, according to the 2009 Blue Book on China's Media Industry published by Media Operation and Management Studies Center under the Tsinghua University.

The Blue Book also said output of China's media industry hit RMB 422.08 billion in 2008, reflecting a year-on-year growth of 11.36%.

In 2008, sales of the online gaming industry in China surged 76.6% from the previous year to RMB 18.38 billion despite the global financial crisis. The online game industry also brought direct income of RMB 47.84 billion to telecom industry and IT industry.

However, China's online advertising industry was heavily hit by the economic downturn. In the first quarter of this year, the online advertising market declined 17.8% from a year ago, said the report.