May 5, 2009 (China Knowledge) - Noppen Co Ltd, one of the leading producers of business conferences and professional training in China, successfully held the "Cutting Edge Strategies for Fashion Expansion Summit" from Apr. 23 to Apr. 24, 2009 at Kathleen's 5 in Shanghai, sources reported.

The two-day event attracted more than 60 professionals and experts from a range of international luxury and fashion apparel brands and retailers.

The summit provided a platform for participants to share methods, experiences and expertise on the issues facing the Chinese fashion market amid the global financial crisis.

The presentations, workshops, and practical-oriented case studies focused on the challenges and complexities of China's fast-changing fashion market and mapped out potential measures to enhance fashion firms' competitive strength and profitability.

Topics covered in the summit included effective brand differentiation strategies in China, risk management through multi-channel development implementation and establishment of mutually beneficial partnerships between retailers and brand owners.

Dr. William Lo, vice chairman and managing director of I.T Ltd, delivered the opening speech and shared strategies for leveraging a "multi-brand business model" and creating a "clustering" retail model as a means of differentiation.

Participants exchanged their perspectives on the emerging marketing trends, the latest consumer behavior insights, innovative differentiation strategies and solutions, and opportunities identification. Attendees said that the information presented was very useful and that the summit provided an excellent setting for networking.