WHAT: The event is a prime opportunity for exhibitors of wine, spirits and beer to gauge Asian, particularly on Chinese mainland, tastes and test consumer reaction to new products. The inaugural event last year drew 240 exhibitors from 25 countries and regions, and more than 8,700 trade visitors from 55 countries and regions, as well as more than 10,000 public visitors.

WHEN: 4-6 November 

WHO: Liquor and beverage products, as well as wine-related products, including premium food products, accessories and equipment, and services such as wine production and logistics, will exhibit at the fair.

WHY: The Asian market (excluding Japan) is forecast to double by 2012, reaching US$17 billion in value and rising by up to 20 per cent each year. 

The Hong Kong International Wine and Spirit competition will debut at this year's event, while wine tasting sessions will also be held.

Buyers and exhibitors can take advantage of the HKTDC's US$15 million SME Assistance Package. For enquiries, please call: 1830 668. 

WHERE: Hong Kong Convention and Exhibition Centre, Hong Kong

HOW: The application form for Hong Kong exhibitors is available to download.
           The application form for non-Hong Kong exhibitors is available to download.

For more information, please visit: http://hkwinefair.hktdc.com/

Comment from a buyer at last year's event: "The wine fair was an overwhelming success. We were visited by many local and overseas wine traders and media groups, as well as local and overseas retail customers, who wanted to buy (our) wine for retail outlets or restaurants."

Adley Chan, Marketing Manager, EC Wine Limited, Hong Kong