WHAT: The sole licensing awards in the region, the event was launched in 2004 to celebrate outstanding achievement, innovation and creativity in the development of licensed properties and brands in Asia. Last year's awards drew 190 eligible nominations.
WHO: To qualify, all licensed products or marketing programmes must have been developed, launched or promoted in 2008 and 2009. Awards will be given in six categories: Best Asian Property, Best License (Entertainment and non-Entertainment), Best Licensee, Best Licensing Agency and Best Marketing Campaign in Hong Kong.
WHY: Finalists will gain media exposure in Hong Kong, throughout Asia and around the world. All nominees, to be published online, will have the chance to win three nights free accommodation in Hong Kong during the Hong Kong International Licensing Show, 11-13 January 2010.
Besides the prestigious industry recognition, award winners will be formally honoured at the Premier Asian Licensing Awards Presentation. They will also receive exclusive local and overseas media coverage. A special discount for participation in the next Hong Kong International Licensing Show will also be given.
WHERE: The awards will be announced at the Awards Presentation Ceremony during the Hong Kong Licensing Show at the Hong Kong Convention and Exhibition Centre.
WHEN: Nomination ends August.
HOW: For enquiries, please contact the HKTDC's Thebe Ng, at (852) 2584 4592/2584 4333. Or email: licensingaward@hktdc.org
For more information, please visit: http://www.hklicensingshow.com/award
